三星
梦想 激情 创新
项目背景：
一个数字化领导者…一个充满责任感的世界公民…一个多元化的公司家族…一个遵循经营理论的企业…三星的身份又何止以上种种。三星电子未来10年的目标是"激励世界，创造未来"。这个新的目标反映了三星电子的承诺，利用三星的三个主要优势："新技术"、"创新产品"和"创造性的解决方案"来激励其团队，并通过提升三星核心网络价值—— 行业，合作伙伴和员工，努力为大家创造一个更美好的世界、给大家带来更丰富的体验。
Backgrounds:
Adigitalleader...aresponsiblecitizen of the world...a diversified family corporation... a corporation with strict management theory,Those titles are among Samsung's various corporateidentities."Inspirethe world, create the future" is Samsung’s goal forthe coming 10 years, which shows its commitment to useSamsung'sthreemajoradvantages including "newtechnology", "innovation" and "creative solutions" to motivateits team, and strive tocreateabetter worldfor everyone andbringmore impressed experiencesby increasing thevalue ofSamsung'score network-industry.
面临挑战：
为实现这一目标，三星已经制定出了具体的计划，力争2020年收入达到4000亿美元，并成为世界五大领导品牌之一。如今，三星的代理商以终端零售商发展迅速，为了创新品牌形象以及更好的传达品牌理念，他们找到先知，希望借助先知的品牌整合设计平台，展现技术创新、追逐梦想、激情洋溢的崭新形象，这既与品牌理念保持一致，又能获得更好的品牌沟通效果。
Challenges:
To achieve this goal, Samsung has worked out a specific plan, and striven to reached $ 400 billion revenue by 2020, and became one of the world's five leading brands. Today, Samsung's Terminal retailers grow rapidly, in the purpose of promoting brand image and better conveying the brand philosophy, they worked with Wevin and hoped to get a better brand communication effects by Wevin’s brand integration and design platform.
解决方案：
先知经过严谨而系统的市场调研以及实地考察，结合品牌设计的相关知识，始终围绕“激励世界，创造未来”的目标，对店面的设计，产品摆放，促销活动，销售技巧等进行了悉心的指导，为其打造了独特的品牌沟通与传达设计，其中的终端零售环境与商品陈列设计均以“体验”为重点，对艺术与实用的结合尺度进行了完美的拿捏。
Solutions:
After rigorous and systematic market research as well as in-site inspection, the theme "inspire the world and create the future" was perfectly fit into the store design, product placement, promotions, and sales skills planned by Wevin team, which created a unique and effective experience-oriented brand communication for Samsung.
