欧曼命名
名称内涵表达
北京福田戴姆勒汽车有限公司成立于2012年2月18日。目前生产“福田欧曼”品牌的中重卡产品，以“福田欧曼”作为整车商标，未来将生产戴姆勒许可的排放标准和动力分别达到欧五和490马力的梅赛德斯-奔驰OM457重卡发动机，整车生产能力为20万辆/年，OM457发动机的生产能力为4.5万台/年。
Beijing foton Daimler automotive co., LTD. was established in February 18, 2012. Foton Daimler car investment is RMB 9.9506 billion with registered capital of 5.6 billion yuan, the foton Daimler and both sides of the shares to 50:50. "Fukuda ohman" brand production now in heavy card products, in order to "fukuda ohman" as a trademark for vehicle, Daimler will in future production license of emission standard and power reached the five and 490 horsepower mercedes-benz OM457 engine heavy card, vehicle production capacity of 200000 units/year, OM457 engine production capacity of 45000 units/year.
未来，福田戴姆勒汽车生产的欧曼品牌产品将配装梅赛德斯-奔驰OM457重型发动机，同时戴姆勒将提供技术支持和专家支持，帮助合资公司提高产品质量，并协助研发针对国内市场的新产品，提升欧曼重卡在中国以及新兴市场的竞争力，从而可以实现合资双方在国内国外两个市场的互补和利益分享。
Daimler car production in the future, Mr Fukuda ohman brand products will be equipped with mercedes-benz OM457 heavy duty engines, while Daimler will provide technical support and expert support, to help joint venture to improve product quality, and assist r&d for new products in the domestic market, ohman heavy card in China and emerging market competitiveness, in order to achieve in a joint venture of two markets at home and abroad complementary and benefit sharing.
欧曼是福田汽车中重卡产品的一个品牌，既具有福田这个品牌的特性，同时还有自身的独特之处。所以先知品牌设计首先选用了福田公司形象，并专门为欧曼设计了其特有的图标，一个蓝色的变形金刚，强调了卡车的性能，就像变形金刚一样敏捷、有力量。
Auman is one brand of foton heavy card products, so it should not only has the property of Fukuda the brand, but also has its own uniqueness. Wevin first chose the Fukuda company logo with its own unique icon——a blue transformers, emphasizing on the powerful performance of trucks. This metaphor is concise and appropriate image and product positioning.
