思翰授课北京大学-文化定位理论影响深远

       2014年5月24日，中国文化定位第一人、先知中国总顾问思翰先生将授课北大工商管理EMBA总裁班，将与众多行业知名企业家聚首北京，讲授同质化时代中国企业如何借助文化定位应对全球竞争的问题，此次受邀，会赢来一次新的追捧热潮，开启中国文化定位理论的新篇章。

       思翰，国学应用专家、品牌塑建与文化定位专家，清华大学房地产总裁班、北京大学工商管理EMBA总裁班客座教授；国际著名国学应用专家，IBM学院特聘讲师，现任中国十大策划环境策划师，阿里巴巴、汇丰银行、远洋集团等知名企业常年顾问。创建了品牌8D源点理论，并将中国国学文化精髓及文化定位理论相结合，为企业提供从前期市场调研、核心定位、品牌命名、形象塑建、品牌营销的全案服务模块，契合了中国政府下一步大力拓展中国品牌国际化的发展大势，经过近十年的专业实战经验，及各行业客户的良好反馈、专业研究学者和顶级品牌机构测试，被证明是有效检测品牌基因优差的重要方法，为迅速判断品牌成败提供了重要依据。

       他曾受邀做过多家国外著名品牌顾问公司的资深顾问，无论是大众汽车、浦发银行还是新浪、腾讯、阿里巴巴都曾受其影响，此次受邀，必会形成新的热潮，开启中国定位理论的新篇章，加速“中国制造”向“中国创造”的转变进程。

       10年前， “中国文化定位”的开创者思翰老师就告诉中国企业主，我们要把中国富有民族特色的传统文化融于现代企业形象策划中，在管理、识人、用人、发展均衡、交往合作等方面传承中国传统文化元素，用传统文化的精髓为现代企业形象策划所用，将文化理念深入到企业的发展之中，以经典传统文化内核为企业指明方向，少走弯路；将传统之精华融入现代企业发展之中，为企业打上属于自己的文化烙印，在国内及国外市场上形成鲜明、独特的企业个性，成就企业在行业占领第一名位置，长期立于不败之地奠定了基础。

       10年后，思翰将再次提出自己的理论，一如既往地坚持文化定位理论， 以其30余年的全球战略定位实战经历，通过丰富的实操案例，从全球竞争的视角，为中国企业指出了创建强势品牌的关键：在顾客心智中建立差异化定位。思翰认为，中国必须由一个“制造大国”转型为“中国品牌国际化大国”，用文化定位中国企业，解密大竞争时代企业生存之道。相信这个最新文化定位观念的实践者会用自己的实践行动，深刻地影响中国营销业的发展。

       随着全球化竞争的加剧，中国经济要得到持续增长，中国企业就必须要转变增长模式，只有告别“产品经营”，学会“品牌经营”，用战略定位代替运营效益和价格竞争，才能有机会打造一系列的世界级品牌从而推动经济的腾飞，由此为中国如何由“中国制造”转向“中国创造”提供了崭新的思考路径。

       “品质人生、品格定义、品牌定位”，把传统文化创新应用于企业及个人，把品牌文化应用于现代商战理论才能打造全新的企业文化体系，产品不仅要具备世界级品质，更要有世界观的品味。

       思翰老师告诉我们，做品牌就要给企业一个第一无二的定位，用文化定位品质，用生命定位品格，用成长定位品牌，凭借着独一无二的品牌定位优势，真正做到颠覆历史，创新科技，创立品牌，领先于国际平台的壮举，在展现中国文化的同时看到品牌科技产品的实力，超越同级合资品牌的产品，寻找新的爆发点，崛起于中华平台。

       “一个人，就是一个时代；一种态度，就能代表一个国家。”文化定位理论，凝聚全新中国力量，抢占市场先机，敬请期待。

       May,24th ,2014, Professor Sihan, first person in Chinese culture positioning, the general counselor of Wewin China will give lecture for the EMBA president class at Peking University, gathering with many famous entrepreneurs in different areas, talking on the issues of how Chinese enterprises reply to global competition with the aid of culture positioning in the homogeneity era. This time a new popular boom will start, and it will begin a new chapter for Chinese culture positioning methods.

       Professor Sihan, Chinese culture application expert, brand building and culture positioning expert, the guest professor of real estate president class in Tsinghua University, also he is guest professor of EMBA president class in Beijing University. He is international famous Chinese culture application expert, IBM’s distinguished lecturer, he is now one of China’s top ten environment geomancers and the permanent counselor for many noted enterprises, such as Alibaba, HSBC, Sino-ocean Land, etc. He found the brand 8D Source Theory, and combine Chinese culture’s essence with culture positioning methods, this combination offered the enterprise an overall serving mode including prior marketing research, core positioning, brand naming, identity building and brand marketing, this service mode completely correspond to Chinese government’s intention to enlarge Chinese brand internationalization. After decades of professional and practical experiences, added with clients’ good feedbacks and the tests of professional researchers and top brand organizations, the service was proved to be an important and effective way to judge a brand gene is good or not, and offer an important accordance to estimate a brand is successful or not.

       Professor Sihan was invited to be the senior counselor for many famous foreign brand consultant companies, no matter Das-Auto, SPD Bank, or Sina, Tencent and Alibaba, they all have been influenced by him, and the invitation this time will surely inform a new trend and start a new chapter for Chinese positioning theory, while accelerating the transformation from “Made in China” to “Create in China”.

       The founder of Chinese culture positioning-Professor Sihan, told Chinese entrepreneurs 10 years ago that we have to emerged Chinese ethic traditional culture into modern enterprises’ imaging design, inherited Chinese traditional culture elements into management, identification, employment, balanced development, corporation and communication, implied the essence of traditional culture to modern enterprises’ identity, deepen the culture methods into enterprise’s development, imprinted enterprise with its own cultural mark, while forming a bright and unique enterprise characters in internal and external markets, and laid a foundation for enterprise to stand firmly at the front row in the industry.

       Ten years later, Sihan proposes his theory again, insist on his cultural positioning methods, using his practical global strategic positioning experiences for the last 30 years and abundant practical application cases, indicated that the key of how to build a strong brand in the global competition and how to differ your positioning from others in clients’ mind for Chinese enterprises. In Sihan’s opinion, China must turn from a “manufacturing country” into a “Chinese brand globalization country”, positioning Chinese enterprises from culture, in order to decoding enterprise’s survival way in the competing era. We believed that this latest culture positioning practice will use his own practices which will deeply influence the development path of Chinese marketing industry.

       With the intensify of global competition, Chinese enterprises must transform the increasing mode to sustain the constant development in economy, only say goodbye to “product management” and learn “brand management”, replace managing benefit and price competition with strategic positioning can have the opportunity to build a series of world-class brands, in order to promote economic boom. Therefore, he offered a new thinking methods for Chinese enterprises to transform from “China Made” to “China Created”.

       “Quality life, quingity definition and brand position”, apply traditional Chinese cultural innovation into enterprises and person, while creating a whole new enterprise culture system by applying brand culture into modern business war theory, the products should not only have world-class quality, but also have world-class taste.

Professor Sihan told us, branding is a unique enterprise positioning, define quality with culture, define quingity with life, define brand with growth, relying on an unprecedented brand positioning advantage to subvert the history, innovate technologies, build brand and stand forward in world. Insight into the strength of brand technologic products and reveal Chinese culture at the same time, surpass the same-level join venture products, while seeking new explore spots and rising from a Chinese platform.

       “A person, represents an era; an attitude, stands for a country.” The culture positioning theory, accelerate the force of a whole new China’s force will help enterprises seize chances in the markets, so please stay tunned.