丰利泽
现代农业新先锋
背景:
2015年10月，国务院办公厅印发《关于推进海绵城市建设的指导意见》，部署推进海绵城市建设工作，其中明确指出了推进公园绿地建设和自然生态修复。作为城市发展理念和建设方式转型的重要标志，我国海绵城市建设“时间表”已经明确且“只能往前，不可能往后”。全国已有130多个城市制定了海绵城市建设方案。围绕这一目标确定的时间表是到2020年，20%的城市建成区达到这个要求。如果一个城市建成区有100平方公里的话，至少有20平方公里在2020年要达到这个要求。到2030年，80%的城市建成区要达到这个要求。作为与先知中国多次合作的企业，此番农业发展的新开拓，助力国家海绵城市建设，满足城市园林消费需求的快速上升。
Background:
In October 2015, the State Council issued the "guiding opinion on promoting the" sponge city construction, to promote the deployment of sponge city construction work, which clearly pointed out that promoting the construction of parks and natural ecological restoration. As an important symbol of the transformation of urban development concept and mode of construction, the timetable for the construction of sponge cities in China has been clear and can only go forward, and it is impossible to come back". As many cooperation with the Wewin enterprises, this time establish anew enterprisefor agricultural development, helpingNational sponge city construction, to meet the rapid rise in Urban Garden Consumer demand.
洞见：
近年来，环保意识不断深入人心，人们对于园林绿化在城市中所占地位的认识有了进一步的升华。随着科技的发展、社会的进步和人民生活水平的提高，我国已将城市园林绿化的发展和水平提到保护生态平衡的高度来认识。国家制定的“建设良好生态环境、实现生态文明”的政策方针为园林绿化产业的发展提供了广阔的市场，同时对园林行业的设计、建设、质量、管理与科研实力也提出了更高的要求。
Insight:
In recent years, the awareness of environmental protection has been rooted in the hearts of the people, and people's understanding of the status of landscaping in the city has been further sublimated. With the development of science and technology, the progress of society and the improvement of people's living standard, our country has raised the level of the development of urban landscape greening to the point of protecting the ecological balance. The national development of "building a good ecological environment and realize the ecological civilization" policy provides a broad market for the development of landscaping industry, at the same time, the design of the garden industry, construction quality, management and scientific research strength is also put forward higher requirements.
解决：
介于消费者对城市园林消费的需求提升，结合大众对“建设良好生态环境、实现生态文明”及农业产业的认知，先知中国命名实验室为企业命名为“丰利泽”，寓意企业通过打造生态园林绿化，润泽美好健康生活。“丰利泽”以描述草木茂盛的“丰”喻指企业林木旺盛，表达企业所属行业属性，“利”为有利于，“泽”即润泽，表达了企业园林绿化服务带给消费者美好感受的有力引导，凸显了企业对城市环境及居民健康生活的贡献。
Solution:
A consumer demand for city landscape consumption upgrade, combined with the mass of "building a good ecological environment and realize the ecological civilization and the cognition of the industrialization of agriculture, the Wewin naming teamnamed"FengLiZe" for the new enterprise,meaning enterprise by creating an ecological landscape, and good health. " FengLiZe " to describe the lush "Feng " refers to the enterprise of forest industry enterprise strong, the expression of attributes, "LI" isadvantageous to , "Ze"mean moist , namely a strong expression of moist, guide enterprises to landscaping services to consumers of good feelings, highlighting the business contribution to healthy living environment and city residents.
