冉邦
冉冉升起的房地产新秀
背景：
2017年4月1日，新华社发布消息：中共中央、国务院决定设立河北雄安新区。同时，雄安新区定位为“继深圳特区和上海浦东新区之后又一具有全国意义的新区，是千年大计、国家大事”。规划范围涉及河北省雄县、容城、安新3县及周边部分区域，地处北京、天津、保定腹地。随着雄安新区的建立，经济发展将辐射其周边地区，将推动周边房地产业新一轮增长。
企业作为地处廊坊市的房地产企业，借助雄安新区的建立及辐射，为满足诸多新兴需求，建立全新企业。
Background:
April 1, 2017, Xinhua News Agency announced: the CPC Central Committee and the State Council decided to set up the Hebei new security zone. At the same time, "new security zone" as "following the Shenzhen SAR and Shanghai, Pudong New Area, and then another national significance of the New District," is the millennium plan, national affairs". Planning covers Hebei province Xiongxian, Rongcheng , Anxin county and the surrounding area, located in the hinterland of Beijing, Tianjin, Baoding. With the establishment of the new security zone, economic development will radiate its surrounding areas, will promote a new round of growth in the surrounding real estate industry.
As a real estate enterprise in Langfang, the enterprise has established new enterprises to meet many new demands with the help of the establishment and radiation of the new security zone.
洞见：
2017年1-2月，全国商品房销售面积1.41亿平米，同比增长25.1%，增速较2016年全年提高2.6个百分点。2017年1-2月，全国房屋新开工面积1.72亿平米，同比增长10.4%，增速较2016年全年提高2.3个百分点。
根据《国家新型城镇化规划（2014-2020年）》提出的目标，在2020年前常住人口的城镇化率要达到60%左右，也就是说预计还有大约5200万人将在未来4年内完成城镇化，预示着房地产业长期需求强劲。
Insight:
2017 1-2 months, the national commercial housing sales area of 141 million square meters, an increase of 25.1%, the growth rate of 2.6 percentage points higher than in 2016. 2017 1-2 months, the national housing new construction area of 172 million square meters.
According to the "national new urbanization plan (2014-2020)" put forward the goal, in 2020 the resident population urbanization rate to reach about 60%, that is expected to have about 52 million people urbanization will be completed in the next 4 years, indicates that the real estate industry long-term strong demand.
解决：
先知中国命名实验室结合房地产行业的发展与经济地位，结合企业所处地理位置，为企业命名为“冉邦”，即体现了企业作为新起之秀的实力与决心，也体现了企业作为房地产经济对国民经济的支柱作用及推动力。“冉邦”具有向上力，易于产生积极的联想，赢得消费者信赖，开疆扩土，冉冉上升。
Solution:
The Wewin naming team with the development of real estate industry and economic status, combined with the enterprise location, for the enterprise named "Ran bang", which reflects the enterprise as a new show of strength and determination, but also reflects the real estate enterprises as the pillar of the economy and impetus role in the national economy. "Ran bang" has an upward force, easy to produce positive associations, to win the trust of consumers, expanding its territory, rising.
