首来地产
争当第一 继往开来
背景：
2017年4月1日，新华社发布消息：中共中央、国务院决定设立河北雄安新区。同时，雄安新区定位为“继深圳特区和上海浦东新区之后又一具有全国意义的新区，是千年大计、国家大事”。规划范围涉及河北省雄县、容城、安新3县及周边部分区域，地处北京、天津、保定腹地。
廊坊地处京津冀城市群的地理中心，被誉为"京津走廊上的明珠"，随着雄安新区的设立，必将带动廊坊房地产新一轮发展。
Background:
April 1, 2017, Xinhua News Agency announced: the CPC Central Committee and the State Council decided to set up the Hebei new security zone. At the same time, "new security zone" as "following the Shenzhen SAR and Shanghai Pudong New Area, and then another national significance of the New District," is the millennium plan, national affairs". Planning covers Hebei province Xiongxian, Rongcheng , Anxin county and the surrounding area, located in Beijing, Tianjin, the hinterland of Baoding.
Langfang is located in Beijing, Tianjin and the geographical center of the city group, known as "the Pearl of Beijing Tianjin corridor", with the establishment of the new security zone, Langfang real estate will lead to a new round of development.
洞察：
2016年，在中国经济缓中趋稳、稳中向好的大背景下，房地产市场迎来了新发展高峰，热点城市量价齐升带动全国商品房销售额和销售面积同比分别大幅增长。据国家统计局官网消息，2016年，全国商品房销售面积157349万平方米，增长22.5%，其中住宅销售面积增长22.4%。全国商品房销售额117627亿元，增长34.8%，其中住宅销售额增长36.1%。
新的房地产公司的成立，随着雄安新区的逐步落成，不断满足其辐射区域的城镇化进程及雄安地区相配的住房需求。
Insight:
In 2016, the background of good stabilization, in China economy slow in stabilization, the real estate market ushered in a new development peak, hot city volume and price driven by the national commercial housing sales and sales growth respectively. According to the National Bureau of statistics official website news, 2016, the national commercial housing sales area of 1 billion 573 million 490 thousand square meters, an increase of 22.5%, of which residential sales area increased by 22.4%. National sales of commercial housing 117627 yuan, an increase of 34.8%, of which residential sales increased by 36.1%.
The establishment of the new Real Estate Company, along with the gradual completion of the new security zone, continuously meet the urbanization process in its radiation areas and the housing needs of the region.
解决：
先知命名团队结合廊坊市未来房地产发展趋势，为新成立的房地产开发公司命名为“首来”。“首来”创意构思即来源于“争当第一 继往开来”，寓意企业以高标准严要求，迎合消费需求，建造优质、宜居建筑，适应时代发展，引领行业新态势。“首来”大气、现代化，朗朗上口，传递企业实力与雄心，易于让消费产生信赖。
Solution:
The Wewin naming team think about the future of Langfang real estate development, named the new real estate development company "ShouLai". "ShouLai " mean “forge ahead into the future and become the first”,moral enterprise with high standards and strict requirements, to meet consumer demand, construction quality, building livable, adapting to the development of the times, leading the industry in new situation. "ShouLai " high-end，modernization, easy to read aloud ，Convey enterprise strength and ambition, easy to let the consumer trusting.
