首昆地产
争当行业先锋，满足众多居住
背景：
2016年，国内房地产的多项数据创下历史峰值。按照国家统计局发布的数据，2016年1~11月份，全国商品房销售面积135829万平方米，同比增长24.3%;商品房销售额102503亿元，增长37.5%。伴随着中国城镇化进程加速，核心城市房价不断升高，而这些城市在人口、教育、医疗条件的优势使得人口不断流入，新一线城市成为下一个爆发市场。徐水县天诚房地产开发有限公司紧抓机遇，与先知签约企业中文命名项目。
Background:
In 2016, a number of domestic real estate data record peak. According to the data released by National Bureau of statistics, 2016 1~11 months, the national commercial housing sales area of 1 billion 358 million 290 thousand square meters, an increase of 24.3%; real estate sales 102503 billion yuan, up 37.5%.Along with the accelerated process of urbanization in China, central city housing prices continue to rise,population, education and medical conditions advantage makes the city population flowing, the new first-tier cities to become the next outbreak of the market.XushuiTiancheng real estate development company seizes the opportunity, and signs enterprise Chinese naming project with Wewin company.
洞察：
根据《国家新型城镇化规划（2014-2020年）》提出的目标，在2020年前常住人口的城镇化率要达到60%左右，也就是说预计还有大约5200万人将在未来4年内完成城镇化。雄安新区定位为“继深圳特区和上海浦东新区之后又一具有全国意义的新区，根据中央的指示，雄安新区将在十三五期间完成从100平方公里迈向200平方公里的中期发展目标，参考浙江地区特色小镇和国家级产业园区的一般投资强度，保守预期，雄安新区的基础设施建设和公共服务设施投资预计将达到5000亿元规模，而PPP将是这其中的重要项目落地模式。
Insight:
According to the goal set by"national new town planning (2014-2020),the resident population urbanization rate to reach about 60% in 2020 , that is expected to have about 52 million people urbanization will be completed in the next 4 years. The male New Positioning for the" after the District of Shenzhen and Shanghai Pudong New Area has a significance of the New District, according to the instructions of the Central District, XiongAn will be completed to 200 square kilometers of the medium-term growth target from 100 square kilometers in 13th Five-Year, refer to the general strength of investment, the local characteristics of Zhejiang town and national industrial park of the new conservative expectations, XiongAn construction and investment in public service facilities is expected to reach 500 billion yuan scale, while PPP will be one of the important projects landing mode.
解决：
先知命名团队为该地产公司命名为“首昆”，“争当行业先锋，满足众多居住需求”为此命名创意构想。“首昆”寓意企业以高姿态严要求，为众多消费者建造优质宜居建筑，引领行业发展，迈上一个新的台阶，易于赢得消费者的信赖，成为行业领导者，该名大气、现代化，且读起来朗朗上口，易于辨识和传播，是为不可多得的好名字。
Solution:
Wewin naming team named “ShouKun” for the company. "To become the pioneer of the industry, to meet the multiple needs of living"is the origin of the creation idea. "ShouKun"implies the enterprises has high-profile strict requirements,tobuild livable quality construction for many consumers, leading the industrydevelopsinto a new level, to win the trust of consumers, as the industry leader, the name is great,modernization and read catchy, easy to identify and communicate, it’s really a good name.
