盛德
全新形象，打造品质篷布优良
背景：
临沂盛德塑胶有限公司成立于2003年9月，是生产加工蓬帆制品、塑料制品的专业厂家。企业以雄厚的技术力量和专业人才，引进韩国先进的生产工艺，拥有韩国和台湾产的专业生产线三条，以优良的产品品质、完美的服务态度、诚信的企业宗旨，深受全国各地乃至国际用户的欢迎。
此次与先知中国合作，旨在品牌升级，打造盛德塑胶全新品牌形象，提升、统一视觉导视系统，加快品牌化进程。
Background:
Linyi Shengde Plastic Co., Ltd. was founded in September 2003, is the production of processing sails, plastic products, professional manufacturers. Enterprises with strong technical force and professional personnel, the introduction of advanced production technology in Korea, South Korea and Taiwan have professional production line three, with excellent product quality, perfect service, the integrity of the enterprise purpose, from all over the country and even international users.
This cooperation with the Wewin team， In order to upgrade the brand, promote and build Shengde plastic a new brand image , unified visual guide system, speed up the branding process.
洞见：
篷布根据做工不同可分为细面篷布和粗面篷布。细面篷布在日子中多见，常用来制造服装及日子用品；粗篷布则坚牢耐折，具有极好的防水功用和保护功用，常用于货车运输的隐秘以及露天仓库的隐秘……篷布与日常生活紧密联系，部队、船运、帐篷、工矿企业、汽车运输、铁路运输、飘蓬广告、码头港口、建筑工地、三防指挥部、养殖业等诸多领域有广泛需求。
盛德塑胶作为一个月产量2800吨，年营业额在1亿元以上的企业，进行品牌升级和统一视觉引导势在必行。
Insight:
According to the work the tarpaulin can be divided into fine flour and rough tarpaulin tarpaulin. Unusual seen in the days of fine flour tarpaulin, used to manufacture clothing and supplies are fast days; thick tarpaulin folding, waterproof function and protection function is excellent, commonly used in trucking and hidden secret open-air warehouse...... The tarpaulin is related to daily lifeclosely, military, shipping, tents, industrial and mining enterprises, automobile transportation, railway transportation, drift advertising, terminal ports, construction sites, three headquarters, aquaculture and other fields have extensive demand.
As a company with a monthly output of 2800 tons and an annual turnover of over 100 million yuan, Chengde plastics is imperative for brand upgrading and unified visual guidance.
解决：
盛德塑胶此次品牌升级，先知中国对原有的品牌LOGO进行改进，从色调到表现形式，结合企业产品特色与功能，将源于中文名称“盛德”的S更为形象化，蓝色的渐变底色及光晕，不仅突出了蓝天，也凸显了企业产品经久耐用的环保特性，中文字体的设计，更为平稳，凸显企业实力与企业品德，与名称相得益彰。整体视觉导视则以深蓝色及黄色为主色调，沉稳中带有悦动，易于形成视觉吸引，凸显企业产品品质，有利于企业进一步品牌化经营。
Solution:
Shengde plastic upgradesit’s brand this time, The Wewin team has improved its original brand LOGO, From hue to representation，combines the product features and functions of the enterprise, will be derived from the name "Chinese Sheng De" S is more vivid, and light blue gradient background, not only highlights the sky, also highlights the durable/environmental protectioncharacteristics of enterprise products , Chinese font design is more stable, highlighting the strength of enterprises force and enterprise character, and complement each other. The overall visual in dark blue and yellow tones, calm with motivation, easy to form visual appeal, highlighting the enterprise product quality, is conducive to the further business enterprise brand.
