澜钰
大势所趋的创新投资力量
背景：
全球经济复苏态势持续分化，内生长动力不足，美联储退出量化宽松政策，欧洲和日本则进一步扩大宽松力度，国际金融市场出现较为剧烈的波动。近年，中国面对复杂多变的国际环境和艰巨繁重的国内发展改革稳定任务，党中央、国务院坚持稳中求进工作总基调，牢牢把握发展大势，全力深化改革开放，着力创新宏观调控，奋力激发市场活力，努力培育创新动力，国民经济在新常态下保持平稳运行，呈现出增长平稳、结构优化、质量提升、民生改善的良好态势。
Background:
The global economic recovery continues to divide, the growth momentum is insufficient, the Federal Reserve to withdraw from the quantitative easing policy, Europe and Japan will further expand the easing efforts, the international financial markets appear more violent fluctuations. In recent years, China facing the complex international situation and arduous tasks of reform and development of domestic stability, the CPC Central Committee and State Council insist on maintaining stability in the general work guideline, firmly grasp the development trend, to deepen reform and opening up, focus on innovation and macro-control, to stimulate the vitality of the market, and strive to foster innovation, the national economy maintained steady operation in the new normal, showing a good momentum of steady growth, structural optimization, quality improvement, improve people's livelihood.
洞见：
投资管理公司是一种法定的合作管理机构，涉及卫生、环保、消防、海关、进出口权、烟酒经营等多个行业。因其在运行中扮演着极其重要的角色，在一定程度上来讲，它在公司的成败上起着决定性的作用，因此也就导致了法律上也对其成立进行了严格的规定。因其在法律上的严格规定，也就决定了法定投资管理公司的可靠性。
Insight:
The investment management company is a kind of legal cooperation mechanism, involving health, environmental protection, fire protection, customs, import and export business, tobacco and other industries. Because it plays a very important role in the operation, in a certain extent, it plays a decisive role in the success of the company, it also leads to the establishment of the law also made strict regulation. Because of its strict legal provisions, it determines the legal investment management company's reliability.
解决方案：
”澜“，天下安澜。——《四子讲德论》；”钰“，宝物，珍宝。钰,宝也。——《五音集韵》。钰,坚金。——《玉篇》。用“钰”字来体现投资行业的属性，“澜”，寓意企业未来在行业的发展将获得丰硕的回报；该名称中正大气，文化底蕴深厚，与同行业企业名称区隔明显，名称整体简洁明朗，同时名称具有积极联想，易于目标客户的识别与认知，形成良好口碑宣传。
Solution：
“Lan”, means the world is in peace----; "Yu" means treasure, jewel. Yu, is a kind of treasure.----. Yu, is a hard gold. ---- . Using "Yu" to reflect the attributes of the investment industry, "Lan", means the future development of the enterprise in the industry will get fruitful returns; the name is in positive atmosphere, with rich cultural heritage, and is different from the enterprises in the same industry, the whole name is simple and clear, it has a positive association, easy for target customers to recognize and form a good word-of-mouth spread.
