中玺
文旅地产新坐标
背景：
据GBTA预计，中国将于2016 年超越美国成为全球最大的商旅市场。艾瑞咨询认为，中国商务管理市场支出规模的增长及差旅管理普及率的提升，催使中国商旅管理市场规模快速增长。随着企业对于成本控制以及管理效率提升的要求逐步增加，势必会选择专业的商旅管理公司来提供完善、快捷的差旅服务，节约费用、减轻企业相关人员负担，为企业管理层提供差旅管理报告以利于差旅费用的控制和提升整个企业的管理水平。企业对商旅管理诉求的上涨为商旅市场发展提供加速剂。
Background:
According to GBTA estimates, Chinese will overtake America in 2016 to become the world's largest business travel market. IResearch believes that the growth of the scale of business management and travel management China spending market penetration rate of increase, forcing the scale of the rapid growth of the market Chinese business management. Along with the enterprise requirements for cost control and management to enhance the efficiency gradually increased, is bound to choose professional travel management company to provide a sound and efficient travel service, cost savings, reduce the burden of the related personnel of the enterprise, enterprise management layer provides travel management report in order to facilitate the travel cost control and enhance the management level of the enterprise. Provide accelerator enterprises rose on business management demands for the business development of the market.
洞见：
随着传统住宅市场陷入低迷，企业纷纷寻找新的发展空间，一系列文旅地产、产业地产项目如火如荼地开展和深入。但是文商旅到底是什么东东，特点和案例有什么，未来发展趋势是什么。文化作为营造者和价值提升器，诠释的是项目的个性和主题。旅游作为客流驱动者，带来的是消费需求。
Insight:
With the traditional housing market downturn, companies are looking for new space for development, a series of text and tourism real estate, industrial real estate projects in full swing to carry out and in-depth. But the business is what stuff, what features and case, what is the development trend in the future. As a culture and value upgrade, the interpretation of the project character and theme. Tourism as the driver of the passenger flow, it is the consumer demand.
解决：
中玺，名称设计新潮，却又大气磅礴，大有一君统万之势。集万千灵韵于中，定万事趋势于手。完美的契合了中国传统易理风水，同时传达了成就非凡的目标。中，代表鼎力，也是集汇八方的含义，同“玺”结合，无论从字面传达意义还是从易理表达格局，都是借助万朝来贺的繁盛传统，延续集团今后的发展趋势和成就。中玺，具有极强的延续性和包容性，作为集团名称，大气不俗，且极具传统底蕴。
Solution:
In the name of Yuxi, fashion design, but also has a grand and magnificent, Jun Tongwan potential. To set thousands of aura, set the trend in everything. The perfect combination of Chinese traditional Feng Shui, while conveying the extraordinary achievements of the target. , on behalf of the energetically, is set in the exchange of meaning, with the combination of "Xi", no matter from the literal convey meaning or from simple expression pattern, with Wan Zhaolai he prosperous tradition continues to group in the future development trend and achievements. In Yuxi, with strong continuity and inclusiveness, as the name of the group, and very good atmosphere, traditional culture.
