新润慧通
项目背景：
中国经济正处于转型期，并购重组或将成为未来趋势。在日前举办的中国并购合作联盟并购高峰论坛上，民生银行党委委员表示，金融行业在未来三五年会不断出现整合与并购。实际上，在中国经济转型期，不仅仅传统金融行业会迎来并购发展的浪潮。在新常态下，无论是国际还是国内，通过并购重组是找到经济发展新动力的非常重要的思路。新润慧通品牌的创建就是在这一背景下产生的。
Background:
China's economy is in transition, mergers and acquisition maybe become the future trend. In cooperation recently held in China mergers and acquisitions on the Forum, members of the Party Committee of China Minsheng Bank said financial sector integration and mergers and acquisitions will continue over the next 35 years. In fact, in China's economic transition, development of the financial industry will usher in not only traditional mergers and acquisitions wave. Under the new normalcy , no matter international or domestic, restructuring through mergers and acquisitions is to find new impetus for economic development is very important. XinRunHuiTong Brand is created in the background.
洞见：
金融业正在兴起，在未来十年内都将有一个不错的发展。说起来，金融行业其实是一个很宽泛的行业。它主要包括基金业、证券业、保险业、银行业四大类别。截至今年3月份，已有19个国家和地区的62家银行在华设立了195家金融机构，国内的金融市场逐步壮大，市场发展潜力巨大。
Insight:
The financial business is on the rise, it will develops well in the next ten years. That is, the financial business is actually a very wide range of industries. It includes four category: funds, securities, insurance, banking. Till the March this year, there are already 19 countries and regions of 62 banks set up 195 financial institution in China, domestic financial markets gradually expanded market has great growth potential.
解决方案：
围绕该金融行业项目的经营理念，打造了“新润慧通”一名。“慧通”格调典雅，表达财富力汇集，财通天下之意，更是对外塑造了新品牌高端品牌形象。内义为扫除心中无量无数的事物名相等等即是慧。外义为慧通无碍，一切通达。另外，先知为该客户提供的VI视觉识别系统建设服务风格简洁明了、色调沉稳大气，彰显出了金融行业的独特气质。
Solution:
Arounding the operation philosophy in the financial industry,creating a name called "Xin RunHuiTong". "HuiTong" has an elegant style, is expression of wealth collection, rich world of Italy, also external shape brand new high-end brand image. The inner meaning means an infinite of things,is Hui. The outside meaning means wise and can be access to everything. In addition, XianZhi provides the VI Visual identification system with the construction of service style which is concise and clear, calm atmosphere colors to customer .highlights the unique qualities of the financial industry.
