首通
首屈一指 四通八达
背景:
伴随改革步伐的不断加快，我国建筑业得到了持续快速的发展，建筑业在国民经济中的支柱产业地位不断加强，对国民经济的拉动作用更加显著。 随着市场经济的发展，建筑施工企业面临着激烈的市场竞争。加入世贸组织，在给中国建筑业带来难得的发展机遇的同时，也带来了不可避免的冲击和挑战。将来要直接面对国际承包商的竞争，国内建筑市场以及参与国际工程承包市场的竞争将会愈发激烈。建筑业具有土地垄断性和不可移动性等特点，建设工程产品的生产具有单件性、流动性、地域性、周期长和生产方式多样性、不均衡性，以及受外部约束多等特点。随着建设工程项目的类型和特征的日趋复杂化，建筑产品的精益化，工程服务方式的多样化、市场化的进程，使得建筑企业对建设项目管理的精益程度要求也越来越高。
Background:
With the accelerated pace of reform, China's construction industry has been sustained and rapid development, the construction industry in the national economy in the pillar industries continue to strengthen the role of the national economy is more significant. With the development of market economy, construction enterprises are facing fierce market competition. To join the WTO, the Chinese construction industry has brought rare opportunities for development at the same time, it also brings the inevitable impact and challenges. In the future, the competition of international contractors, the domestic construction market and the competition in the international project contracting market will become more and more fierce. The construction industry has a monopoly of land and mobility characteristics, construction products production with single, liquidity, regional, long cycle and production in a variety of ways, imbalance, and subject to external constraints and other characteristics. With increasing complexity of the types and characteristics of the construction project, lean construction products and engineering service way diversification, market-oriented process, the construction enterprises lean to construction project management requirements are also getting higher and higher.
洞见:
我国建筑企业能否在激烈的市场竞争中立于不败之地，关键在于企业能否为社会提供质量高、工期短、造价低的建筑产品。充分运用信息技术所带来的巨大生产力，提高自身的信息化应用水平和管理水平,应该作为提升建筑行业竞争力的重点，这也是国外优秀建筑企业发展过程中的实践总结。
Insight:
Whether the construction enterprises in our country can be in an invincible position in the fierce market competition, the key lies in whether the enterprise can provide high quality, short construction period and low cost. Make full use of information technology brought about the great productivity and improve its information application level and management level, as to enhance the competitiveness of the construction industry the focus should be, which is the foreign outstanding construction enterprises in the process of the development of practice summary.
解决:
首通，名称中正大气，用字巧妙，其核心创意理念源自“首屈一指 四通八达”，赋予贵司极为深厚的传统文化底蕴。首为第一，通有四通八达之意，以此来体现贵司的行业地位和遍及四面八方的业务往来。符合目标客户的认知习惯,名称行业特征突出,预示出贵司业务通达四方的发展前景，与同行业公司名称区隔明显，易于识别与认知，有利于推广和传播。
Solve:
Shou tong, name is atmospheric characters ingenious, its core idea from "leading in all directions", give your our extremely profound traditional culture. The first is the first, with extensive meaning, in order to reflect the company's position in the industry and from all sides throughout the business. In line with the target customer's cognitive habits, the name of the industry features prominent, indicating that your business is accessible to the Quartet's development prospects, with the same industry company name of the area is obvious, easy to identify and cognitive, is conducive to the promotion and dissemination.
