黄金笔利
笔笔获利 比比有利
背景:
随着internet的快速发展，中国的网民数量每年都以惊人的速度在增长，电子商务在中国得以迅猛发展，再加上第三方支付平台及安全性的晚上，网络购物取得了快速的发展，从而逐渐是的网络购物成为当今社会的一种时尚。根据移动网购统计数据显示，2014年Q1中国网购用户数量已经超过3.1亿人。且网络购物正从PC端不断向移动端渗透。预计未来几年中国移动购物将继续保持高速增长态势， 根据当前我国宏观经济的发展趋势，网购人数的迅速扩大，信息产业的快速发展，结合我国电子商务交易额的历史发展规律，预计未来五年我国电子商务的交易额增速在20%左右，到2020年我国电子商务交易额将达到37.7万亿元。
Background:
With the rapid development of Internet, the annual number of Internet users in China are at an alarming rate in growth, the electronic commerce in China can be rapid development, coupled with the third-party payment platform and safety of night, online shopping made rapid development, and gradually is the online shopping has become a fashion in today's society. According to mobile online shopping statistics show that in 2014 the number of Q1 users in China has more than the number of online shopping. And online shopping is from the PC side to the mobile terminal continues to penetrate. Is expected in the next few years mobile shopping in China will continue to maintain rapid growth, according to the development trend of macroscopical economy of current our country, the rapid expansion of the number of online shopping, the rapid development of information industry, combined with the law of historical development of China's e-commerce transactions is expected in the next five years, China's e-commerce transaction volume growth at around 20%, by 2020, China's e-commerce transaction volume will reach 37.7 trillion yuan.
洞见:
从我国电子商务网站所处的行业分布来看，排在前十名的依次为：服装鞋帽、纺织化纤、农林畜牧、数码家电、机械设备、化工塑料、食品糖酒、建筑建材、五金工具、医疗医药，其中服装鞋帽和纺织化纤占比分别为13.8%和10.5%。
Insight:
From our country electronic commerce website of industry distribution, ranked in the top ten in turn: clothing shoes and hats, chemical fiber textile, agriculture, forestry, animal husbandry, digital home appliances, machinery and equipment, chemicals and plastics, wine food, building materials, hardware tools, medical and pharmaceutical, which clothing and shoes and textile and chemical fiber accounted for than were 13.8% and 10.5%.
解决:
名称分别从黄金比例•均衡比例，均衡收益;黄金比利•利益对比，最大收益;黄金笔利•笔笔获利，利益共享等三层面诉求传达品牌优势与品牌特征，突显品牌特性。名称发音大气，具有国际化气质，且行业适用于此行业品牌名称。且名称借助固有名词进行创意，有良好的传播性和识别性。
Solve:
Names respectively from the golden ratio, proportion, profit equilibrium; gold Billy interests contrast, maximum benefit; gold pen - pen profit, benefit sharing three demands to convey the brand advantage and brand characteristics, highlighting the brand characteristics. Name pronunciation of the atmosphere, with the internationalization of the temperament, and the industry is suitable for this industry brand name. And the name of the use of the inherent terms of creativity, good communication and recognition.
