傲木
高端板材领导品牌
背景:
河北鑫鑫木业集团成立于2000年，是一家涉及人造板、原料林、进出口、成品家居、OEM加工等多项产业的综合性、集团化企业。现有员工1100人，总资产12亿元，并获得政府授予的“河北省科技型企业”、“河北省林业重点龙头企业”等称号。是一家很有实力的河北省企业，先知中国之前服务的公司高端产品---拜勒尼，目前市场发展和销售走向良好。
Hebei xinxin wood industry group was founded in 2000, is a man-made board, raw material, import and export, the finished product furniture, OEM processing industries such as integrated, collectivized enterprise. Existing staff of 1100 people, the total assets of 1.2 billion yuan, and obtain the government awarded the "science and technology enterprises in hebei province", "hebei province forestry key leading enterprise" and so on the title. Is a very powerful enterprises in hebei province, the Wewin before the Chinese service of high-end products of the company - thanks to le, is in good market development and sales.
挑战：
本次先知面的挑战是，产品在占有高端市场的同时，中低端的市场也要一同并进，毕竟中低端是大市场需求，鑫鑫木业集团，本次的项目要求是，要提供霸气，本土化，能够走量的中低端产品市场朗朗上口简单化，并且大气的中英文命名，以及后期的标志设计。先知结合多年经验，为客户量身打造出，符合板材市场、吻合市场发展规律的品牌中英文名称“傲木”和英文名称“Avemo”，它们详细释义是：“傲”有骄傲 的意思，傲又通“敖”是龙族的姓氏，代表强大的力量。傲木的思路是，一种感觉，一种感情在里面，行业里骄傲的属性。木，又很明了的说明品牌的属性。傲木， 让企业骄傲而又强大的品牌。它有些倔强。它又带有一种力量。傲木预示着企业品牌蒸蒸日上。
The Wewin is the challenge, the products in the high-end market at the same time, the mid-range market will hand in hand together, after all, mid-range is a big market demand, xinxin wood industry group, the project requirements, to provide a swagger, localization, can walk quantity low-end product market catchy simplification, and atmospheric name in both Chinese and English, and later logo design.Wewin, combined with years of experience, tailored for the customer, in line with the plate market, consistent with the market law of development of the brand name "proud wood" in both English and Chinese and English name "Avemo", they are detailed explanation is: "proud" has the meaning of pride, pride and "ao" the dragon's last name, on behalf of the powerful force. Train of thought is proud wood, a feeling, a feeling inside, industry proud properties. Wood, and it's clear that the brand attributes. The proud wood, make enterprise proud and strong brand. It has some stubborn. It is a kind of power. Proud wood signal enterprise brand progresses day by day.
解决：
企业的产品的发展也离不开英文的释义，先知命名团队也精心打造了产品的英文名称AVEMO: /æv'mɔː/ 由average和more组成。average，平均的more，更多的，更好的,中国人自古以来都讲究中庸之道，凡事都快中求稳，稳中求胜。而现在竞争如此激烈的商业社会中，我们要求的是稳中求胜，胜中求强。average，尽显公司求稳的目标，而more，则表现出我们也更加求快求胜的决心。AVEMO,拼写简单，易于记忆且读音同中文基本一致。先知团队的精心打造全力的推动和促进了企业产品的市场投放速度和后期的可观营业额。
The product of development of the enterprise also cannot leave the English interpretation, a Wewin named team also elaborate the product English name AVEMO: / æ v 'm ɔ ː /consists of business, and more. Business, with an average of more and more, the better Exquisite moderation in all things Chinese people since ancient times, all things are fast in stability, stability of the will to win. And now such a competitive commercial society, We win in asking for is steady, and strong in. Business, the company strives for the stability of target, and more, show us also more for quick determination to win. AVEMO, spelling is simple, easy to remember and basically the same pronunciation with the Chinese. Wewin team meticulously to promote and promote the enterprise product market rate and significant turnover in the late.
