冠筑
楼盘精装修专家
背景:
建筑装饰行业已经成为建筑业中的三大支柱性产业之一，是一个劳动密集型行业。建筑装饰行业是随着房地产热潮的逐步兴起，快速成长起来的朝阳产业。近些年来，伴随中国经济的快速增长以及相关行业的蓬勃发展，建筑装饰行业愈加显示出了其巨大的发展潜力，市场增长空间以平均每年20%左右的速度递增。中国建筑装饰材料行业也随着房地产、建筑装饰业的发展得到了快速发展。中国已经成为世界上装饰材料生产大国、消费大国和出口大国。材料主导产品不仅在总量上连续多年位居世界第一，而且人均消费指数已接近和高于世界先进水平。加快建筑装饰行业的发展，提高行业整体运行质量，是全面建设小康社会的一项重要内容，充分利用计算机技术和网络技术，提高企业管理和设计、施工的信息化水平，将是实现建筑装饰行业跨越式发展的重要途径。
Architectural decoration industry has become one of the three pillar industries in the construction industry, is a labor-intensive industry. Building decoration industry is the gradual rise of the real estate boom, the rapid growth of the sunrise industry. In recent years, with the rapid growth of China's economy and rapid development of related industries, construction and decoration industries increasingly showed its tremendous development potential and market growth space is increased at a rate of about 20% per year on average. China building decoration materials industry with real estate, building decoration industry development has been rapid development. China has become the world's major decorative materials production, consumption and export power, it will be an important way of building decoration industry to achieve leapfrog development.
洞见:
近几年，我国建筑装饰市场日益成熟，建筑装饰企业的品牌效应越来越明显，品牌在工程资源分配中的作用越来越重要。行业内知名度高的企业，发展速度远高于行业的平均水平，行业的集中度进一步提高。2013年，我国建筑装饰行业百强企业产值总和已经占到行业总产值的9.68%，呈现了集中度逐年提高的态势。
In recent years, China's building decoration market is becoming more and more mature, the brand effect of building decoration enterprise is more and more obvious. Industry well-known enterprises, the development rate is much higher than the average level of the industry, the industry's concentration is further improved. In 2013, the total value of the top 100 enterprises in China's architectural decoration industry has accounted for 9.68% of the total output value of the industry, showing a trend of increasing concentration.
解决:
冠筑，其创作灵感深挖自，冠军品质，铸就非凡。所谓冠，冠至尊也。——《礼记•问丧》1.最尊贵﹐最崇高。2.至高无上的地位。多指君﹑后之位。3.用为皇帝的代称。这里我们寓意他为冠军的品质，第一，说明了企业服务的品质，产品的品质，装饰方面的品质。第二，也是企业理念和未来发展目标的写照。“筑”行业属性词，建筑，和精品楼盘专修相吻合。通过筑来形象的像客户传达公司服务范畴。冠筑，也是喜木之字，行业差异显著，利于传播和应用。
Guan Zhu, which is inspired from digging, champion quality, extraordinary cast. The so-called crown, crown supreme. - "the book of Rites -" the most distinguished 1 asked funeral, the most noble. 2 Supreme status. Multi refers to the king, after the bit. 3 for the emperor's name. Here we show that he is the champion of the quality, first, that the enterprise service quality, product quality, decorative aspects of the quality. Second, is also a portrayal of corporate philosophy and future development goals. "Building" word building, and the property industry, specializing in boutique real estate match. Through the image of the building to convey the company's services category. Guan Zhu, seawood character, industrial difference, conducive to the dissemination and application.
