贝沃奇
Best wear 宝贝服装
背景：
如同国际品牌将在一线城市创造出新生市场一样，国内品牌也将在二三线城市甚至三四线城市创造出更大的新生市场。品牌消费会逐渐成为中小城市甚至县乡市场的消费主流模式。品牌向下层市场和内陆地域的渗透发展将带动童装行业区域联动格局的形成。市场进一步细分，童装业正在经历从市场创造品牌到品牌创造市场的转变，原来代工为主的黄总找到先知创建自己的品牌。
Background:
As the international brand will be in the first tier cities to create a new market, domestic brands will also be in the two or three tier cities and even three or four lines to create a bigger new market. Brand consumption will gradually become the mainstream consumer market and even mode of small and medium sized city. Brand to the lower level of the market and the development of inland regions will drive the formation of regional linkage pattern of children's wear industry. Further market segmentation, children's wear industry is experiencing from the market to create a brand to create a market for the transformation, the original foundry based Huang Zong found the Wewin to create their own brand.
洞见：
先知中国命名团队深度洞察客户的子品牌定位和诉求，分析同行业上百家的儿童服装公司的名称，发现并整理其普遍规律和差异化，针对竞争对手的名称特色和儿童服装行业的属性，先知中国命名团队为新品牌策划出一个时尚轻快的服装品牌名称。
Insight:
The Wewin China named team depth insight into the customer's sub brand positioning and demands, analysis of the same industry, a hundred children's clothing company's name, found and organize their universal laws and differences, for the name of the competition and the characteristics of children's clothing industry, the Wewin Chinese life team for the new brand planning a stylish light clothing brand name.
解决：
贝沃奇名称释义：命名取“Best wear”的音译，取意为“宝贝服装”，用“贝”字做起首表明行业属性为针对3-12岁儿童，“沃奇”简洁大气突出童装的行业属性，主打舒适与自然风，把儿童健康、活泼、可爱的天真特点描绘的淋漓尽致，易于让人产生情感共鸣，对品牌产生深刻印象，赋予产品一种附加情感价值，让人印象深刻。
Solve：
Name explanation: the naming of "best wear" transliteration, meaning for "baby clothes", with "shell" of the word do the first showed that the industry attributes for children aged 3-12, "swatches" concise atmosphere outstanding children's wear industry attributes, flagship comfortable and natural wind, the children healthy and lively, lovely, innocent described incisively and vividly, easy to empathize, have a deep impression of the brand, give the product a kind of additional emotional value, impressive.
