云章
用章安全开创者
背景：
云章是北京爱国小男孩科技有限公司基于科技生活的首款创意产品，我们将怀揣对于创作的梦想、智慧的产品以及真诚的服务，为您的生活带来高科技和高品质的享受！北京爱国小男孩科技有限公司是一家专注于实用创新的科技型企业，主要从事电子科技类产品的研发与销售，是集研发、销售、售后服务为一体的创新型科技公司。“创新让生活变得简单！”是爱国小男孩始终坚持的理念，因此，我们本着“从生活中来，到生活中去”的思维方式，从人们工作、学习、休闲、娱乐、购物等的每个生活场景出发，致力于为每个人提供更加完善的生活、工作解决方案，用我们的努力为人们解决生活中一切繁复、担忧、抱怨，让生活变更轻松、更舒适、更安全。
Background:
Cloud chapter is Beijing Patriotic boy Technology Co., Ltd. based on technology life's first creative product, we will carries for his dream, the wisdom of the products and sincere service, for your life bring high-tech and high-quality enjoyment! Beijing patriotic young boy Technology Co., Ltd. is a focus on practical innovation of scientific and technological enterprises, mainly engaged in R & D and sales of Electronic Science and technology products, is set research and development, sales and after-sales service as one of the innovative technology companies. "Innovation makes life easy!" Is a patriotic little boy always adhere to the idea, so we are in the "from life to life," thinking mode, from people work, learning, leisure, entertainment, shopping, etc., to provide a more perfect life, work solutions, with our efforts to solve all the complicated life, worry, complain, make life easier, more comfortable, more secure.
服务：
年度服务项目如下：市场调研（竞品、行业、自身客群定位等），品牌诊断（企业目前面临的问题及痛点），品牌定位（找到精准定位，品牌故事），品牌策略（围绕此点开展全案的核心策略），品牌形象塑建（名称、标识及辅助图形、VI），新媒体形象（吉祥物、网站、UI设计等），年度品牌营销策略（线上线下营销思路及规划），年度品牌传播推广（含电商运营托管、微信微博传播等）。
Service:
Annual service project as follows: development of Market Research (competing products, industry, its group positioning, etc.), (enterprise is confronted with at present problems and pain) diagnosis of brand, brand positioning (find the precise positioning, brand story, brand strategy (around this point in the case, the core strategy), brand image building (name, logo and graphics aided, VI), the image of new media (mascot, website, UI design, etc.), annual brand marketing strategy (online and offline marketing ideas and planning), annual brand promotion (including business hosting, micro channel micro blog spread etc.)
解决：
“云科技，云智慧，为您提供一个同步储存的云空间” — 是云章的核心概念。云章充分地展现了产品的功能属性与领先新科技的定位。与行业属性匹配，命名简单大气充满现代化高科技的气息，体现了行业高端领先的产品地位，又表达了在高端科技行业独树一帜的美好愿景，更是易于激起客户潜在的消费欲望。读音上简洁大气，同时赋予品牌深层次的情感价值，读来朗朗上口，给客户留下深刻的印象，让人过目不忘。后续设计及营销策划都围绕展开，取的超越预期的效果。
Solve：
Cloud technology, cloud wisdom, to provide you with a synchronous storage cloud space - is the core concept of the cloud. In the cloud, the function of the product and the orientation of the new technology are fully demonstrated. With industry property matching, the name of the atmosphere is full of modern high-tech atmosphere, reflects the industry's high-end products, and expressed a unique vision of the high-end technology industry, it is easy to stimulate the potential consumer desire. Sounds simple atmosphere, and also gives the deep brand emotional value, which make it easy to read, to the customer left deep impression, let a person photographic. Follow up design and marketing planning are around the start, taking the effect of the expected to exceed the expected.
