缪岚
高贵皮草典范
调研：
随着电商的崛起，一向高高在上的皮草也因为网络销售物美价廉而销量大增。网络销售的好处就在于把皮草从高端消费定位到大众消费，主要是满足普通、大众消费者对皮草的需求。通过网络，消费者可以更加轻松、方便、快捷地浏览到当今最新最流行的皮草款式，这样也免去了以往消费者畏于皮草服装的高价格而对商场皮草专柜的回避，拉近了皮草与大众消费群体的距离。
Investigation and research：
With the rise of the electricity supplier, has superior fur because of high quality and inexpensive and increased sales network sales. The benefits of network marketing is the fur from the location of the high-end consumer to consumer, mainly to meet the ordinary, the mass consumer demand for leather. Through the network, consumers can more easily, convenient and quick browse to a current of the most popular fur styles, thus eliminating the need for past, consumers fear in the high price of fur clothing and fur shopping malls counters avoidance, narrowing the distance between the fur and the mass consumer groups.
洞见：
皮革行业素来被称作不落的黄金产业，一直是国际时尚界的宠儿。皮草2015年价格普涨一成，销量旺盛，各类商品在价格上的差距依然十分大，随着电商的流行，皮草也开始借助这一平台，拉近与消费者的距离，虽然目前传统销售渠道仍占据主流地位，但是长远看来，皮草类企业走电子商务的道路，会是一种发展趋势。先知命名团队认为命名方向既要考虑行业前瞻发展趋势，又要符合行业高贵典雅的特征。
Insight:
The leather industry has always been known as the gold industry, has been the darling of the international fashion industry. Fur 2015 prices Puzhang a, strong sales, all kinds of goods in the price gap is still very large, with the popularity of business, fur also began to with this platform, to narrow the distance with consumers, although the traditional sales channels still occupy the mainstream position, but the long view, fur the enterprise electronic commerce Road, is a kind of trend. The prophet named team believes that the direction of the industry should be considered in the direction of the industry, but also in line with the industry's noble and elegant features.
解决：
中文名：缪岚，中文名称释义：缪岚，取自音译“magic”，意为“魔法皮草，为您所有”，与行业属性相匹配，同时也包含了“魔法的，神奇的”的寓意，把产品特点同企业特性紧密结合，赋予了产品浓厚的情感价值，传达给客人与众不同的感觉。名称极具诗意，朗朗上口，令人难以忘怀。
Solve：
Chinese Name: Miao LAN, the name of the Chinese Interpretation: Miao LAN from transliteration of "magic", meaning "magical fur, for you all", and the industry attribute matching, also contains a "magic, magic," the implication, the product features combined with the enterprise characteristics, giving the product a strong emotional value to convey to the guests, a different feeling. The name of poetic, GetWord, unforgettable.
