链居
软装系统专家品牌
项目背景：
新企业通过网络购买家具或者整体家居产品的消费者，前期相当数量的消费者来自于通过团购在齐家网购买了建材的消费群体，网络购买家具/家居的用户；中端家具产品消费者，企业经营范围家居产品的设计、生产和销售；家居空间设计服务；网络信息服务；企业在消费者心中清晰的定位，高性比的软装解决方案（家居设计、家居产品）提供者；全品类家具零售商。
Project Background:
New businesses or consumers to buy the network overall home furnishing products, pre significant number of consumers from buy at regulating the family network through the purchase of building materials, consumer groups, online purchasing furniture / home user; in the end furniture products to consumers, the business scope of household products design, production and sales; home space design services; network information services; in the minds of consumers a clear corporate positioning, high sex ratio of soft loading solution (home design, home products) providers; all categories Furniture retailer.
面临挑战：
新品台需要一个全新名称，新命名既要体现家居的行业特性，又要体现出平台特色、富含艺术气质的品牌价值，传达出“系统解决方案专业品牌”这个核心品牌概念。希望这个新品牌能与现有的品牌具有不同的风格，有自己的独特气质。企业创始人希望名称有东方特色，体现汉字的丰富性，具备中国传统文化元素。中英文命名要成一个整体相互呼应。要能够匹配移动互联网时代的多元化需求满足。
Challenges:
New Taiwan needs a new name, a new name to reflect the characteristics of the industry both at home, but also reflect the characteristics of the platform, the brand value of rich artistic temperament, to convey the "System Solutions Professional brand," the core brand concept. We hope this new brand can have a different style and existing brand, have their own unique qualities. Founders hope to have oriental names, reflect the richness of characters, with Chinese traditional cultural elements. English name to echo each other as a whole. To be able to match the diverse needs of the mobile Internet era meet.
解决方案：
中文名：链居，名称释义： “链居”，“链”与“恋”字发音相同，表示互联、链接，既是网络的链接同样是企业走向成功的桥梁，“居”表示居住，家庭，表述企业从事行业与家居相关；名称整体寓意企业通过互联网的链接，为受众提供家居类服务，不仅是自身走向辉煌的桥梁，同样是受众与家庭之间的纽带，和对家庭温暖的渴望；同时，名称整体用字简洁、时尚，互联网行业与家居行业属性兼备，发音朗朗上口，且具有良好的行业相关联想，对品牌形象带来极大帮助，非常易于受众对于品牌的认知接受及品牌树立。
Solution:
Chinese name: Chain residence, name Interpretation: "Chain Home", pronounced "chain" and "Love" word represents the same interconnected links, link, both of the same enterprise network bridge to success, "Home" means to live, family, statements related enterprises engaged in the industry and household; the name of the whole moral enterprise by linking the Internet, for the audience to provide such services at home, not only its own bridge to glory, as is the link between the audience and the family, and the warmth of the longing for family; and the name of the overall use of the word simple, stylish, the Internet industry and home industry attributes, skills, pronunciation catchy, and has a good industry-related associations, the brand image of great help, very easy to audiences for brand awareness and brand acceptance Building up.
