先禾
李锦记无限极团队命名
项目背景：
李锦记健康产品集团隶属于香港百年企业李锦记集团，其业务包括中草药种植，中草药健康产品研发、生产、销售及服务，移动互联网平台和地产投资，其总部设在中国香港，集团旗下拥有雇员近4,000名。集团成员包括无限极（中国）有限公司、无限极（香港）有限公司、无限极国际有限公司、无限极国际（马来西亚）有限公司、天方健（中国）药业有限公司、爽乐健康科技有限公司。
Project background:
LKK health products group affiliated to Hong Kong business 100 years Lee Kum Kee Group, including the business of Chinese herbal medicine planting, Chinese herbal medicine health products research and development, production, sales and service, mobile Internet platform and real estate investment and its headquarters located in Hong Kong, China, the group's employees nearly 4000. Members of the group are: infinitus (China) Limited, unlimited (Hong Kong) Co., Ltd., unlimited international limited, unlimited international (Malaysia) Co., Ltd., tianfangjian (China) Pharmaceutical Co., Ltd., our health technology Co., Ltd..
面临挑战：
秉承独特的企业文化——“思利及人”核心价值观、自动波领导模式及永远创业精神——李锦记健康产品集团主席兼行政总裁李惠森先生出版《思利及人的力量》和《自动波领导模式》，在公司的快速发展过程中发挥了重要的作用，更是贡献给社会的宝贵精神财富。
作为销售团队，团队命名不仅要和行业属性相匹配，还要和公司文化内涵保持一致，如何从传统的团队命名方式中创造全新的命名方式，这对先知来说是一次挑战。
Face challenges:
Adhering to the unique corporate culture, "Si Li and man" core values, automatic wave model of leadership and entrepreneurship forever Spirit -- LKK health products group chairman and chief executive officer Li HuiSen Mr. published "Li and man power" and "automatic wave model of leadership", play an important role in the process of the rapid development of the company, is also contributing to the valuable spiritual wealth of the society.
As a sales team, the team named not only to property and industry to match, but also corporate culture connotation and consistent, from traditional team named way to create new naming, the prophet is a challenge.
解决方案：
经过先知命名团队的讨论和头脑风暴，最终我们为其定名“先禾”。名称侧重在“先”，来源于“运筹帷幄之中，决胜千里之外”的创意源点，表明团队的每一步行动都是有规划和章法的，力求事半功倍的工作效率。“先禾”又与“先河”谐音，象征体系将在团队领导的带领下，按照每项计划创造出一个又一个奇迹，最终力压群雄，开创出业绩上的先河。名称字形简单，发音巧妙，易于记忆和联想。这个名字不仅能体现出公司的行业属性，还和公司在业内领先的地位想匹配，更突出了“先禾”团队敢于争先，不断进步的决心。
Solution:
After the prophet named the team discussion and brainstorming, eventually we named "the first wo". Name focuses on the creative source of the "first", comes from the "strategizing, winning thousands of miles away, that every step of the action team is planning and composition, and strive to get twice the result with half the effort of work efficiency. "Wo" and and "pioneer" homophonic, symbol system will under the leadership of the leadership team, according to each of the plans to create a miracle after another, eventually beat the pack, and create a precedent for the performance. The name is simple and easy to pronounce, and easy to remember and associate.. The name can not only reflects the company's industry attributes, also and company in the industry leading position to match, the more prominent the "Wo" team dared to sprint, continuous progress of determination.
