华耐
宏图华构,经久恒耐
项目背景：
新公司业务混凝土预应力管桩，混凝土及混凝土制品、预制件，建筑材料等销售等。公司致力开发环保型,节能型,科技型的建筑材料，配以完善的检测手段、先进的技术与设备,为产品提供了坚强有力的保障。 公司已建立起庞大的销售网络，产品畅销南美洲，东南亚等国家和地区。
为解决企业品牌不够鲜明、知名度难以提升的问题，邀请先知为其提供企业命名和品牌形象塑建以及品牌营销等服务。
Background of the project:
The new business of prestressed concrete pipe pile, concrete and concrete products, prefabricated parts, building materials sales. The company is committed to the development of environmental protection, energy saving, technology type building materials, with the technology and equipment, detection means perfect advanced, provides strong support for the product. The company has built up a huge sales network, products sold in South America, Southeast Asia and other countries and regions.
In order to solve the enterprise brand is not clear, the problem to enhance visibility, invited the Wewin provides corporate naming and brand image building and brand marketing for the service.
面临挑战：
作为广东省内知名的贸易公司，华耐贸易公司的主要就是商品的买与卖，贸易公司最重要的是信息和业务渠道，要有货源和销售目标，并产生一定的利润。真正的贸易公司就是根据市场规则，收集市场的需求与供应，做出比较合理的分配。合理资源配置来满足人们的需求，也通过资源配置从中获得商业利润与商业信誉。
根据这些关键因素，先知要为为其打造一个具有鲜明行业特色的名字，并提供可行的企业定位，这对先知来说是一次挑战。
Facing the challenge:
As Guangdong Province famous trade company, honor trading company is mainly the buying and selling of goods, the most important trading company information and business channels, to supply and sales target, and have a certain profit. The real trading company is according to the rules of the market, demand and supply collection market, make more reasonable allocation.
According to these key factors, the Wewin to create a distinctive name for the enterprise, and provide viable position, it is a challenge to the Wewin speaking.
解决方案：
来源于“鸿图华构，经久恒耐”的创意灵感，传达出企业在市场的宏大战略布局，以及所拥有的过硬产品质量。名称有很显著的行业属性，并且以“华”字开头，给人以大气、尊贵之感，极富美好联想。
“华耐”二字结合公司运营范围：混凝土及混凝土制品、预制件，建筑材料等让人产生直接联想，给人以耐用、稳定的感觉，是符合企业属性的好名字。
The solution:
From "Hongtuhuagou, durable and constant resistance" creative ideas, convey the enterprise in the market of the grand strategic layout, and has excellent product quality. The name has the property industry is very significant, opening and to the "Chinese" characters, give a person with the atmosphere, sense of honor, a better association.
"Honor" two characters combined with the company's scope of business: concrete and concrete products, prefabricated parts, building materials and other people have direct association, give a person with durable, stable feeling, is consistent with the enterprise attribute good name.
