衔金鸟
黄金电商领导品牌
项目背景：
新品牌是首登旗下的贵金属交易平台，首登投资控股有限公司成立于北京，注册资金1亿，投资项目分布于北京、河北、山东、山西、江苏、辽宁等多个省市。公司秉承“投资赢得未来”的核心理念和“创新、学习、客户”为根本的价值理念，依托市场趋势和员工发展计划，按照国际先进经营理念和市场化方式运作，通过高效的资源整合能力、专业的资本增值能力、强大紧密的客户网络、广泛的政府联系和沟通渠道，为企业提供战略合作，为企业和投资者实现价值最大化提供全面支持。
现公司旗下设立首登基业房地产、首贵贵金属贸易有限公司，旗下产业覆盖房地产投资、金融投资、贵金属投资、互联网平台四大业务板块。公司拥有多元化开发项目，开发项目包括中高端住宅建设、包装、招商、管理，城市商业综合体、园区，贵金属、珠宝投资，网络交易平台等。
Background of the project:
The new brand is the first precious metal trading platform owned by Klc Holdings Ltd, the first established in Beijing. Companies adhering to the "core concept of investment to win the future" and "learning, innovation, customer value" as the fundamental concept, wide the government of contact and communication channels, to provide strategic cooperative enterprises, to achieve maximum value to provide comprehensive support for enterprises and investors.
The company set up under the first foundation real estate, first expensive precious metals trading Co. Ltd, its industries covering real estate investment. The company has diversified development projects, in the high-end residential construction, packaging, merchants, including the development of project management, the commercial complex in the city, park, precious metal, jewelry and investment, the network trades platform.
面临挑战：
衔金鸟洞悉时尚与营销真谛，强势推出面向珠宝批发商与零售商的“私人”定制服务，并致力于打造“专业首饰定制服务商”品牌形象，以期待用全新的营销模式为客户提供最优质的服务，同时掀起珠宝行业新概念营销风潮。
作为一家集生产、加工、销售、批发为一体的实业有限公司，该珠宝品牌依托标准厂房以及先进的专业加工设备和一批优秀高级技师的强大实力，在K金，铂金等镶嵌饰品领域扩充延伸。虽然“定制”方式在早期市场上并不鲜见，但该珠宝品牌根据批发商和零售商个人特定需求在设计生产环节的改革，无疑是对批发商和零售商“量体裁衣”最好回报，并为珠宝制造企业带来新的营销机会。
Facing the challenge:
The title of the golden bird insight into fashion and marketing essence, launched a strong for jewelry wholesalers and retailers "private" customized services, and to create "professional jewelry customization services" brand image, to look for new marketing model to provide customers the best quality service, at the same time, set off a new wave of jewelry industry the concept of marketing.
As a set of production, processing, wholesale, sales as one of the Industrial Company Limited, the strength of strong, the jewelry brand relying on professional standard workshop and advanced processing equipment and a number of outstanding senior technician in gold, platinum inlaid ornaments extension extension. Although "customization" mode is not uncommon in the early market, is undoubtedly the wholesalers and retailers "tailored" best return, bring new marketing opportunities and jewelry manufacturing enterprises.
解决方案：
根据公司的项目属性和目标，先知中国为其命名“衔金鸟”。衔金鸟有非常直观的画面联想，具有非常好的寓意。衔金鸟的LOGO设计以灵活的金鸟为视觉核心，给人一种展翅欲飞的感觉，给人一种灵动的感觉，和衔金鸟个性定制的定位相符合；
网站设计采用国际上先进的设计方式，给人以大气时尚的感觉，和贵金属、珠宝的行业属性相符合；网站搭建上采用先进的mocp、CCP模式进行搭建，有非常便利的在线交易和定制系统。
The solution:
According to the company's project properties and targets, a Wewin named for its "golden Chinese title". The title of the golden bird has a very intuitive picture association, with the meaning is very good. LOGO design in a flexible Title golden birds for visual core, give a person a kind of wings to fly the feeling, give a person a kind of sense of spirituality, and the title of the golden bird customization of localization conform;
Website design adopts the international advanced design methods, in order to give people the feeling of atmospheric fashion, and precious metal, jewelry industry property line; website building adopts advanced MOCP, CCP mode to build, have very convenient online transactions and customization system.
