中圣嘉信
润丰集团旗下成员
项目背景：
新公司是润丰集团旗下一家以房地产开发为主营业务的公司，润丰集团上世纪九十年代初起步于福建南安，1993年挥师进军北京， 2001年成立润丰集团，总部设于北京。 集团以房地产开发为核心业务，兼顾五星级酒店、金融投资、新型环保建材、物业服务管理等相关产业多元化经营。业务广泛分布于北京、上海、重庆、福建、河南、黑龙江、广西、陕西、内蒙古、四川等地。旗下有润丰集团北京区域公司、润丰集团上海区域公司、润丰集团福建区域公司、润丰集团重庆区域公司、润丰集团郑州区域公司、润丰集团厦门公司和润丰集团泉州公司等数家公司,拥有员工千余人，总资产规模超过100亿元。
为适应市场发展趋势，新公司找到了先知中国，为其提供命名、设计、网站设计等全套方案的设计。
Background of the project:
The new company is Runfeng group under a real estate development as the main business of the company, rainbow group, take into account the five Stars Hotel, financial investment, new environment-friendly building materials, property management services and other related industries, diversification. Business is widely distributed in Beijing, Shanghai, Chongqing, Fujian, Henan, Heilongjiang, Guangxi, Shaanxi, Inner Mongolia, Sichuan etc..
In order to meet the market development trend, the new company has found the Wewin named China, providing design, design, web site design a comprehensive plan for the.
面临挑战：
投资咨询公司属于业务咨询类公司，需要提供给客户详尽、可信的数据和分析，因此，诚信和真实是其属性特点。新的投资自诩公司成立，给公司起名是商家最头疼的一件事。好的公司名字，代表一个好的开端，是公司发展的第一步，一个好的公司名称一旦在社会上打响了，具有了一定的知名度，那么公司就成功了一般。在给公司起名时，大家都会参考下同行的名字，或者是一些知名企业的名称，因此，很多人都不知不觉就会走入误区，而使得公司走向溃败。先知中国命名团队在接手这个任务后，立即展开了一系列的调研分析和头脑风暴。
Facing the challenge:
Investment consulting company belongs to business consulting company, need to provide customers a detailed, credible data and analysis, therefore, honesty and truth is its characteristics. The new investment boasts founded, named the company is a matter of business the most headache. Good company name, represents a good start, is the first step in the development of the company, a good company name once in the society started, with a certain degree of visibility, then the company will succeed in general. In to the company name, we will refer to the next peer name, or the name of some well-known enterprises, therefore, a lot of people imperceptibly will enter into the mistaken idea, which allows the company to rout. The Wewin China named team took over this task, immediately launched an investigation analysis and brainstorming a series.
解决方案：
中圣嘉信的命名简洁、易记，易发音；名称大气非凡，而又不失稳重，发音上口，掷地有声，有很强的传播能力。LOGO设计采用了中国传统的圆形方孔钱的形状，凸显行业属性，同时又包含了美好的寓意；圆形边框的设计采用了蓝色双飘带的设计样式，给人以视觉美的同时又让人感觉灵动，表示公司的投资方法灵活多变，能满足顾客不同的投资需求。
网站设计通过对LOGO的延展取得了很好的效果：以蓝色为主色调，给人以自信、稳重的感觉，给投资人信心；搭配蓝色飘带图样，让人赏心悦目；整体设计大气稳重，符合投资行业想要传达的理念。
The solution:
Nakasato Yoshinobu's name is concise, easy to remember, easy to pronounce the name of the atmosphere; extraordinary, and yet prudent, pronunciation catchy, extremely elegant and valuable, have very strong communication ability. LOGO is designed with a round hole of money of Chinese traditional shape, highlight the property industry, at the same time also contains the good implied meaning; design of circular frame using the design style of blue - ribbon, give a person with visual beauty also lets a person feel smart investment company, said method is flexible, can satisfy the customer investment different needs.
Website design based on LOGO extension achieved good results: the blue as the main color, give a person with confidence, sedate feeling, give investors confidence; with the blue ribbon pattern, pleasing; the overall design of atmosphere and stable, consistent with the investment industry to convey the idea.
