金陕世家
金品质，陕西世家
项目背景：
“金陕世家”住宅小区是由神木县最大的房产公司——力元地产公司开发建设的。总占地约13公顷,一期工程总建筑面积为24万平方米,可开发住宅1400多套。小区建设总投资将达到5至6亿元。这样的建设规模在北京、西安的同类项目中也属大型住宅区。
面对激烈的市场竞争，一个楼盘起名的好坏会影响到后面的销售，名字起的好了买房的人看了心里会和别的楼盘进行比较，名字起不好可能就会流失很多客户。尤其是对于婚房需求来说，都希望一切都能大吉大利，一个好楼盘名更容易吸引这些客户。为了能让楼盘大卖，客户找到了先知，为其高档楼盘进行中文命名。
Background of the project:
The total area of about 13 hectares, the total construction area of the first phase of the project is 240000 square meters, can be developed more than 1400 sets of residential.Such a construction scale is also large residential areas in the similar projects in Beijing, xi'an.
In the face of the fierce market competition, a property name will affect sales behind the name, good buy a house who has read the heart will and other projects are compared. Especially for marriage housing demand, a good flats were more likely to attract these customers. In order to let the market sells, customers find the Wewin, was named for its high-grade property Chinese.
面临挑战：
楼盘的名字，与人名同样重要，它不仅是一个称呼，也从一定程度上代表着整个物业的形象。对于寻求高品质居住生活的现代都市人而言，良好的物业形象甚至关系到他们的居住感受，于是在竞争如此激烈的房地产行业，各种五花八门的楼盘名称应运而生，或“高端大气上档次”、或“低调奢华有内涵”，或堆积洋地名于一身，或以历史文化为代名词，最大限度地满足了“萝卜青菜各有所爱”的都市人口味。然而，这些原本看似无可厚非的社会现象，却让有些人坐不住了。近日，网络上掀起了“反洋名”热潮，痛批开发商给楼盘冠洋名、没文化。一时间，给楼盘取名的问题引发了众多网友的关注。
在这个包容性极强的多元化时代，谁都有可能“躺枪”，消费者应该更加理性地看待楼盘取名的问题，而开发商则应该考虑到与楼盘的建设风格与当地的人文风情相结合，不可为了博得一时眼球而忽略消费者的居住感受。
Facing the challenge:
Real estate name, is as important as the name, it is not only a call, to a certain extent, represents the whole image of the property. To seek for high quality living of modern urban people. However, these originally seems understandable social phenomenon. For a time, to a property named problems caused many users to pay attention to.
In the era of diversification of the inclusive, who are likely to "lay shot", consumers should be more rational view of development called problems, and developers should take into account and the sale of the building style and the local style of humanities combination, not to win a moment eye and ignore the consumers living feeling.
解决方案：
金神木县为黑色黄金----煤的重要矿区，体现财富雄厚,陕说明立足陕西，造福陕西，又取谐音金光“闪亮”的意思,世指世世代代，富贵永久,家指富贵之家，名门望族,金陕世家的全名是指入住的业主是金光闪耀的陕西名门旺族之家，彰显尊贵品质，世代相传。并且与你为邻的都是陕西的财富精英。所以金陕世家又称精英社区。入住此地，是荣誉的象征、财富的象征、成功的象征。
The solution:
Gold Shenmu county black gold - the important coal mining area, reflect the wealth is abundant, Shaanxi shows based in Shaanxi, Shaanxi for the benefit of, and take homonym of golden light "shining" means, the world that for generations, permanent home rich, refers to the wealth of the family, a prominent family, Jin Shaan family's full name refers to the owners is shining Shaanxi Mingmen Wang family, highlight the noble quality, from generation to generation. And with your neighbors are Shaanxi's wealth of the elite. So Jin Shaanxi family also called elite community. In this place, it is a symbol of honor, a symbol of wealth, a symbol of success.
