慈盈
慈行致远 盈泽广众
项目背景：
投资管理公司是一种法定的合作管理机构，涉及卫生、环保、消防、海关、进出口权、烟酒经营等多个行业。因其在运行中扮演着极其重要的角色，在一定程度上来讲，它在公司的成败上起着决定性的作用，因此也就导致了法律上也对其成立进行了严格的规定。因其在法律上的严格规定，也就决定了法定投资管理公司的可靠性。
投资管理是一项集经营与管理、技术与艺术、秉承与创新于一体的业务工作，与其它部门的管理相比，具有不同的特点，要求投资管理一方制定出适合饭店自身的管理制度与方法，最重要的就是要认识各种管理制度和方法，了解各种制度产生的背景，深入研究各种制度适用的条件适合，不要先入为主。新公司为扩大市场影响力，塑造强势品牌，找到了先知，为其提供战略咨询服务。
Background of the project:
Investment management company is a legal cooperation management mechanism, relating to the health, environmental protection, fire protection, customs, import and export rights, it also led to the establishment of the law also made strict rules. Because of the strict provisions in law, also determines the reliability of the statutory capital management company.
Investment management is a set of operation and management, technology and the arts, uphold and innovation in one of the professional work, compared with other departments of management, do not First impressions are strongest. The new company to expand the market influence, creating a strong brand, find the Wewin, provide strategic consulting services for its.
面临挑战：
公司作为财政部独资的投资企业，比照金融机构管理，不受分业经营的监管限制，能够进行跨行业投资。公司可根据市场状况、国家政策、行业前景等对目标企业作出评估和判断，扶持具有较大发展潜力的中小企业发展，对企业性质和类型没有特殊要求。
本次任务为北京投资管理有限责任公司企业（品牌）中英文命名方案命名；主要涉及餐饮、金融、慈善基金等相关业务；要求行业属性强，为企业长远发展奠定基础；充分体现投资行业风格，与竞争对手形成良好的形象区隔；符合目标受众的习惯，得到受众的认可和接受。
Facing the challenge:
As the Ministry of finance company wholly-owned investment enterprises, mutatis mutandis, the management of financial institutions, from separated operation of regulatory restrictions, can trans industry investments. Support the development of small and medium-sized enterprises with great potential of development, and has no special requirements for the enterprise nature and type.
The mission to Beijing investment management limited liability company (brand) in the naming of English naming scheme; mainly involves catering, fully reflects the investment industry style, form a good image segmentation and competitor; meet the target audience habits, to get the audience recognition and acceptance.
解决方案：
通过先知中国策划团队的讨论，我们为其定名“慈盈”。“慈盈”意指企业在金融慈善领域的快速发展与卓越的成就，“慈”，体现企业所从事的金融慈善领域，“盈”，寓意企业未来在行业的发展将获得丰硕的回报；名称整体简洁明朗，同时名称具有积极联想，易于被受众认可，形成良好口碑宣传。
标志的主体为一个抽象的钱币，造型和标志性的半弧线都能够给观者以最为直观的认知，最大程度上突显了品牌的行业特征。多元整合 6个“C”紧密的排列在一起，代表企业多元化的发展，也在视觉层面直接表达企业是从事金融相关产业为核心业务的集团公司。先知后续又为其设计了网站、画册、店面等一系列的设计，获得了公司方面的全面认可。
The solution:
Through the discussion of the Wewin China planning team, we named "Ci Ying for its". "Ci Ying" means the rapid development of enterprises in the financial field of charity and remarkable achievements, "Ci", reflect the financial enterprises engaged in the field of charity, "surplus", meaning the future development of enterprises in the industry will get fruitful returns; the whole name is simple and clear, at the same time, the name has a positive association, easy to be recognized by the audience, forming good word-of-mouth publicity.
Marks the subject as an abstraction of the coin, semi arc shape and iconic can give the viewer to the most intuitive perception. The design of the Wewin follow-up and to design the website, brochure, store and a series of comprehensive, won the approval of the company on the.
