罗缔莎缦
甜蜜一生的梦
项目背景：
据统计，在中国的婚纱、礼服销售领域中，批量生产的企业60%以上的婚纱产品都流向了婚纱摄影机构，大部分最终进入了租赁环节。近几年在苏州、上海等一些大中城市出现了不少专门婚纱制作店，价格从几百元至几千元、几万元不等。随着经济条件和消费审美的提高，中国婚纱礼服的市场似乎出现了新的变化，婚纱定制逐渐成为一种潮流。而据一份国内婚纱市场的调查显示，婚纱的拥有方式当中，选择购买的人群超过了选择租用的。在中国，婚纱对于女性的号召力已经显而易见。
Background of the project:
According to statistics, in China wedding dress sale, in the field of mass production enterprises, more than 60% wedding products flow to the wedding photography agency, most eventually entered the rental link.In recent years in Suzhou, Shanghai and some other large and medium-sized city there are many specialized wedding production shop, the price from several hundred dollars to several thousand dollars, a few thousand dollars. With the development of economic conditions and consumer aesthetic improvement, China wedding dress market appears to be a new change, custom wedding has gradually become a trend. According to the display of a domestic wedding market investigation, among the wedding has way, choose to buy the crowd than the rent. In China, appeal to women has obviously wedding.
面临挑战：
纵观国内的婚纱市场，不难发现，世界品牌凤毛麟角很难找到踪迹，国内婚纱品牌似乎也很低调，难道就没有叫得响的婚纱品牌吗？当然有，名瑞、蔡美月等都是国内比较知名的婚纱品牌，但是由于其高昂的价格也让很多人望而却步。想要拥有品质优良、设计独特的婚纱只能花费大价钱吗？作为人口大国的中国，虽然每个婚礼的消费不能与美国、日本、西班牙等国家的消费水平相比，可渐渐提高的婚纱意识和每年大概1000万个婚礼的次数，也是非常大的市场份额。
Facing the challenge:
Throughout the domestic wedding market, is not difficult to find, the world brand very rare hard to find traces of domestic brands, wedding seem very low-key, don't the loudest wedding brand? Of course, name, Cai Meiyue are the domestic famous dress brand, but because of the high price is also a lot of people and step back. Want to have good quality, unique design of the wedding must spend big price? As a populous country, Chinese, although each wedding consumption can not be compared with the national American, Japan, Spain and the level of consumption, the number can be gradually improved dress consciousness and each year about 10000000 weddings, is a very large market share.
解决方案：
作为一个女人生命中最重要时刻穿的婚纱，已经被越来越多的年轻人看做一生中至美时刻的必备。个性定制成为当前主流，欧式风是当前年轻人最喜欢的风格。因此我们为其命名罗缔莎缦这一能体现出高贵典雅的欧式名字。罗缔莎缦是从英文romantic“浪漫”音译而来，符合婚纱的特点——浪漫唯美的婚礼进行曲中，身着华丽婚纱的喜娘缓缓走来，在漫天的花雨下见证爱的箴言。LOGO设计采用了高雅的紫色，醒目而给人好感；采用字体设计的方式将文字进行再设计，给人以柔美的感觉，符合婚纱-新娘的特点。
The solution:
As a woman in the life the most important moment in wedding dress, has been more and more young people as a life essential to beautiful moment. Personality customization has become the current mainstream, European wind is the most young people like the style. So we named Luo Disha unadorned this can embody the noble and elegant European style name. Luo Disha unadorned from English romantic "romantic" transliteration, consistent with the romantic aesthetic characteristics -- of wedding dress in the wedding march, dressed in gorgeous wedding bridesmaid walking slowly, the flowers all over the sky rain witness love proverbs. LOGO is designed with elegant purple, bold and give people a good impression; in font design style will text re design, give a person with soft feel, with the characteristics of the wedding the bride.
