英迈木门
全国木门三十强企业
背景：
北京今朝装饰集团整体定制家居系统规划的一款新的木门品牌，集生产、研发于一体的产业基地，规划将拥有愈千名专业技术、为客户创造着独具价值的产品，最具特色的服务是可依照客户要求和设计师的家装设计方案为客户量身定制产品。将会不断提升研发水准及施工工艺，以传承木门文化为己任，为消费者提供满意放心的木门产品。在这个过程中今朝装饰集团老总选中先知团队为新品牌进行定位和命名，后续服务还涉及品牌设计及营销策划。
Background:
Overall planning and system customization Home Furnishing Beijing Decoration Group a new wooden brand, set production, research and development in the industrial base, planning will have more thousands of professional technology, for customers to create a unique value of the products, the most characteristic service is available for customers tailored products according to customer requirements and the designer decoration design the. Will continue to enhance R & D and the level of construction technology, to inherit the wood culture as its own responsibility, to provide satisfactory assured wood products for consumers. In this process, decoration Group Mister chosen Wewin team to locate and named the new brand, Follow-Up Services also involves brand design and marketing planning.
洞见：
先知命名团队通过与今朝装饰集团老总的多次讨论以及对品牌理念，目标受众等多方面的深入分析解读，认为本次工作的重点应更加关注品牌的内在含义和受众诉求，并给该品牌定位大气的高品质产品，最终定名为“英迈”。在多个类别注册了商标，为今朝集团的下一步发展，同时在品牌规划及品牌保护方面打下了坚实的基础。
Insight:
Many discussions with the Wewin named team decoration Group Mister and the brand concept, in-depth analysis of the interpretation of the target audience in many aspects, the inherent meaning that the focus of this work should pay more attention to brand and audience appeal, and give the high quality product of the brand positioning of the atmosphere, eventually named "ingram". In a number of categories registered trademark for the present group, the next step in the development, at the same time in brand planning and brand protection and lay a solid foundation.
发展：
英迈木业迅速在呼和浩特、长春、太原、天津、西安、大连、威海、大同、张家口、集宁、玉田、聊城等地设立分公司、直营店以及加盟店。在行业内率先通过了中国建材检测中心的CTC质量、环保双认证，获得2009年度由中国消费者协会颁布的“木质门行业首批诚信联盟企业”称号及2010年中国建筑装饰协会颁发的中国居室门设计金奖。
Development:
Our wood rapidly in the Hohhot, Changchun, Taiyuan, Tianjin, Dalian, Xi'an, Weihai, Datong, Jining, Yutian, Zhangjiakou, Liaocheng and other places to set up branch, straight battalion inn and join in inn. Took the lead through the China building materials testing center of the CTC quality, environmental protection double certification in the industry, won the 2009 annual China issued by the Consumer Association promulgated the "wood door industry the first credit union enterprises" title in 2010 and China Building Decoration Association China bedroom door design gold award.
