弗恩服饰
职业制式服装专家
背景：
公司是一家以职业制式服装为载体，兼及西服、时装、鞋帽系列及服饰、保安装备，集科研与设计、生产与经营、销售和服务于一体的具有独立法人地位的民营企业。公司坐落于广州市白云区，毗邻广州白云国际机场，现有建筑面积60000平方米，固定资产1000多万元，生产设备1400多台（套），员工500余人。
Background:
Is a company with occupation standard clothing as the carrier, and suits, fashion, shoes and clothing series, security equipment, a set of scientific research and design, production and management, sales and service in one of the independent legal status of the private enterprises. The company is located in Baiyun District of Guangzhou City, adjacent to the Guangzhou Baiyun International Airport, the existing building area of 60000 square meters, about 1 in fixed assets, production equipment more than 1400 Taiwan (sets), more than 500 employees.
洞见：
对于此次职业装品牌命名及公司起名的命名需求，先知命名提炼出品牌时尚，力量，活力，自信的品牌气质特征。职业服装普遍的商业运营模式是投标为主，先知命名认为名称应既体现出实力，简洁，传播度高的特点，同时又能完美的诠释品牌个性差异，最终决定此次职业装的命名及设计工作应以简单的而又有力量的总体风格。
Insight:
For the professional brand name and company name naming requirements, the Wewin named refines the fashion brand, brand strength, vitality, temperament and confident. Occupation clothing general commercial operation mode is bid based, the Wewin named names should not only reflect the strength, concise, the propagation characteristics of a high degree, and can explain the brand personality differences of perfect, the overall style is named and design work eventually decide the occupation installed should be in a simple but powerful.
解决：
先知命名洞察服装行业，尤其是职业装行业的特点，同时考虑到消费者英语水平的高低不等，认为选用英文一定要简洁明确，tof 精神健旺; 竞技状态能发挥自己的水平; 状态已知的表现能力处于顶峰; fable[英][ˈfeɪbl][美][ˈfebəl]n.寓言，童话; 传说; 人人谈论的话题;既体现了自信和活力，toffable表达了品牌的内在动力及受人肯定与信任。中文“弗恩”简洁大气，符合职业装的周正的最核心特征。
To solve the:
The Wewin named insight into the clothing industry, especially the characteristics of occupation wear industry, taking into account consumers English level range, choosing the English must be simple and clear, strong TOF spirit; competitive state can display own level; state known performance ability in English. Peak; fable[Fe bl][USA, Feb the calendar l]n. fables, fairy tales; legend; everyone is talking about the topic; not only embodies the confidence and vitality, the expression of toffable of brand of the internal motivation and by the people of affirmation and trust. Chinese "Finn" simple atmosphere, the core characteristics consistent with the occupation.
