中国浩远
民营海外投资公司典范
客户发展现状：
中国浩远集团有限公司是一家在香港注册，注册资本为2.5亿美元的大型多元化国际集团公司。主要经营国际矿产资源，石油，天然气和房地产等重大项目投资、贸易以及EPC国际工程总承包等业务。中国浩远集团有限公司在亚洲，非洲，欧美共10多个国家和地区设有分公司和分支机构，并与许多国内外企业建立了长期合作伙伴关系。集团公司拥有16个直管的项目公司、子公司和分支机构，拥有超过10000名员工。拥有高级管理人员有1000多名，3000名技术人员，其中有超过400名高级专业人员，我们聘请了大量的著名专家作为我们的顾问，年生产能力达到20多亿美元。中国浩远集团有限公司以“为业主与合作伙伴创造价值”为宗旨，积极建设具有凝聚力和包容性的企业文化，努力追求在愉悦的合作中与业主共同进步，共同发展，共创辉煌。
The current situation of the development of the customer:
China hyway Group Co., Ltd is a company registered in Hongkong. Mainly engaged in international mineral resources, oil, natural gas and real estate and other major project investment, trade and EPC international engineering contracting business. China hyway Group Limited company in Asia, Africa, Europe and the United States a total of more than 10 countries and regions with branches and affiliates, and has established long-term cooperation relationship with many domestic and foreign enterprises. China hyway Group Limited company to "create value" for the owners and partners for the purpose, actively building a cohesive and inclusive enterprise culture.
面临挑战：
这是意见从无到有的全新的投资公司，主要业务是国际矿产资源，石油，天然气和房地产等重大项目投资、贸易以及EPC国际工程总承包等业务。集团主要领导经朋友介绍来到先知，在沟通过程中对先知命名团队的专业及服务非常认可。主要的挑战是如果体现出公司的实力，民企资本实力较弱，虽然有些民营企业已经发展成大企业，但与大型的国有企业相比，民企仍然是规模小、实力和抗风险能力弱，在开展国外业务时名称及形象如何突出企业实力非常之重要。文化差异大，文化差距越大，越会加剧海外的经营风险。因此新的品牌命名及形象如何具有鲜明的国际性及识别性就显得至关重要。
Facing the challenge:
This is the opinion from scratch new investment company, the main business is the international mineral resources, oil,natural gas and real estate investment in major projects, trade and EPC international engineering contracting business.The main leadership group introduced by a friend came to the Wewin, in the communication process of the Wewinnamed and professional service team is recognized. The main challenge is that if reflects the strength of the company,private capital strength is weak, although some private enterprises have developed into a large enterprise, but compared with the large state-owned enterprises, private enterprises are still small in scale, strength and weak anti risk ability. So the new brand name and imageto have international and recognition of the importance of distinct.
解决方案：
基于先知命名与投资公司领导及员工的的深入沟通，通过实地调研、访谈，全面了投资公司内部及市场的多方面需求，并以科学严谨的态度制定解决方案： 提出了两个方向：一是突出国际化特征。二是挖掘本土文化底蕴，体现中国特色。 首先，我们对企业定位进行了提练，浩瀚胸襟广纳八方贤士，远大目标铸就四海伟业。新的投资公司起名主要从：开拓创新、务实进取、主动高效、用于担当等这些元素展开研究。 最终方案的呈现很好的体现了浩瀚与远大与发展这一主题。先知命名团队为其定名为“浩远”。Logo设计更多突出集团实力，整个标志大气、周正。后期为中国浩远设计了VI系统及网站。
The solution:
The Wewin named leadership and investment company and employees on the basis of in-depth communication, through field research, interviews, comprehensive internal and market investment company's multi-faceted needs, and with rigorous scientific attitude to develop solutions: proposed in two directions: one is the highlight of the international characteristics. . The name of the new investment company mainly from: innovation, pragmatic and enterprising, proactive and efficient, used to play these elements research. The final solution showed very good reflects the vast and lofty and development this one theme. The Wewin named team named "Hao yuan". Logo design more prominent group strength, signs throughout the atmosphere, Zhou Zheng. Later China hyway designed VI system and website.
