恒图投资
恒图大业，缔造未来
项目背景：
作为旗下拥有安徽湘府酒店管理有限公司、帝鼎建筑工程有限公司的安徽恒图投资控股有限公司，是一家在安徽具有很大影响力的大型公司企业。公司自成立以来，公司经营范围涉及房地产、餐饮、金融、保险等多项业务，在业内形成了很好的口碑。
随着2014年中国投资市场的持续强势，安徽恒图投资公司也迎来的发展的基于，公司先后在房地产项目和餐饮项目均有大手笔投入，对加快城市建设、拓展产业发展空间、促进自身转型发展具有重要意义。公司不断进行经营结构的优化调整及上下游产业链的完善，在未来的几年内将实现质的飞跃。
Background of the project:
Anhui Hengtu Investment Holdings Co., Ltd owns Anhui Xiangfu Hotel Management Co., Ltd and Diding Construction Engineering Co., Ltd. It is a big company with a great influence in Anhui. Since the establishment of the company, the business scope of the company covered real estate, catering, finance, insurance,etc.. and has a good reputation in the industry.
With the Chinese investment market continue to grow strongly in 2014, Anhui Hengtu Investment Company gets an opportunity to develop. The company has invested a lot in real estate projects and food items. It has a great significance to accelerate the construction of cities, to expand industrial development space and to promote its self-transformation. The company constantly improve its upstream and downstream industry chain and optimize and adjust its business structure. In the next few years it will achieve a qualitative leap.
面临挑战：
中国投资市场的持续扩大吸引了国内外更多资金的投入，竞争日益激烈，但中国投资行业依然充满乐观因素：行业深度调整的背后，市场格局将进一步明晰，专业化、品牌化成为主流趋势;大浪淘沙之后，中国本土市场机构将进一步优化。
相比于市场整体规模变化，行业内新竞争格局的形成，机构专业化、品牌化的转型路径，则将成为未来一年中国投资行业更值得关注的现象。
如何在众多竞争对手中脱颖而出，品牌形象的塑造非常重要。好的品牌名称可以吸引投资者的热情，让人产生信赖感，立足全国市场格局，对品牌名称的把握将直接关系到企业的成败。
Facing the challenge:
Chinese investment market continued to expand and attracted more and more capital investment home and abroad. Competition is becoming increasingly fierce, but Chinese investment industry is still full of optimism: what behind the depth adjustment of industry is that the market structure will be further clarified; specialization and branding will become a mainstream trend and the mechanism of Chinese home market will be further optimized.
Compared to the overall size of the market changes, the formation of a new pattern of competition within the industry and transition path of mechanism specialization and branding will become a more noteworthy phenomenon in Chinese investment industry next year .
How to stand out against many competitors? Shaping the brand image is very important. A good brand name can attract investors enthusiasm, letting people produce the feeling of trust. Based on the pattern of the market, grasp the brand name will be directly related to the success or failure of the enterprise.
解决方案：
先知命名团队对投资公司项目和餐饮项目命名有着丰富的经验和高度的自信，对行业和品牌建设方面有独到的见解。在接到本项目后，公司命名团队进行了大量的市场调研和内部讨论，针对投资行业属性和品牌名称——品牌文化一致性原则，确定了恒图这个名字。恒图的创意点来自于投资公司的品牌理念，寓意“如日月恒升，开盛世蓝图”，格局大气，时代感强。“恒图”传达出了对企业未来的美好展望，形成强烈的情感共鸣；另外，恒图二字读音朗朗上口，易于消费者识别和记忆，形成口碑效应。
The solution:
Wevin naming team has rich experience and high degree of self-confidence about naming investment company and catering. It also has unique insights on the industry and brand building. After receiving the project, the company naming team carried out a large number of market research and internal discussion. According to the investment industry attributes and the consistency principle between brand name and brand culture, Wevin naming team finally determined the name “Hengtu”. The creative points come from the brand concept of the investment company, meaning "rise like the sun and the moon, open a blueprint of boom future". It has a high-end atmosphere and a strong sense of the times. "Hengtu" conveyed the good prospect of enterprises in the future, formed a strong emotional resonance; in addition, as to the pronunciation, these two words are catchy, easy to be recognized and remembered by consumers, and formed the public praise effect.
