首登控股
远见未来，缔造卓越
项目背景：
北京首登投资控股有限公司是一家以产权管理、资本运作及投融资业务为主业的经营公司，公司经营范围涉及金融、证券、保险、房地产、高新技术投资与担保服务、高科技工业、公用事业、环境保护、建筑设计与咨询等众多领域。自成立以来，公司已经初步形成经营资源向金融、房地产、先进制造、现代服务等领域集中的战略格局；对加快城市建设、拓展产业发展空间、促进自身转型发展具有重要意义。
在经历了2013年的经济低谷后，2014年中国经济有望出现反弹，进而拉动资本市场及股权投资市场恢复活跃。行业结构的优化调整及上下游产业链的完善，仍将是中国投资发展的主要看点。
Background of the project:
Beijing Shoudeng Investment Holdings Co., Ltd is property management, capital operation and investment business as the main operating company, its business scope involves many fields like finance, securities, insurance, real estate, high-tech investment and guarantee services, high-tech industry, public utilities, environmental protection, building design and consultation etc.
Experiencing the economic downturn In 2013, Chinese economic stand a chance to rebound in 2014, thereby pulling the capital market and the equity market to recover. To improve the optimization and adjustment of industry structure and to complete the downstream industry chain will remain the main aspect of Chinese investment development.
面临挑战：
尽管市场规模增长缓慢，但中国投资行业依然充满乐观因素：行业深度调整的背后，市场格局将进一步明晰，专业化、品牌化成为主流趋势;大浪淘沙之后，中国本土市场机构将进一步优化。
相比于市场整体规模变化，行业内新竞争格局的形成，机构专业化、品牌化的转型路径，则将成为未来一年中国投资行业更值得关注的现象。
作为投资公司，盈利是第一目的，安全可靠是必要条件，如何能让客户、股东们信任，名字是第一步的，先知命名团队要以次为创意原点，为北京投资控股公司做品牌命名。
Facing the challenge:
Although the market grows slowly, China investment industry is still full of optimism: what behind the depth adjustment of industry is the market structure will be further clarified; specialization and branding will become a mainstream trend and the mechanism of Chinese home market will be further optimized.
Compared to the overall size of the market changes, the formation of a new pattern of competition within the industry and transition path of mechanism specialization and branding will become a more noteworthy phenomenon in Chinese investment industry next year .
As a investment company, making money is the first goal, safety is a necessary condition, how can let customers and shareholders trust, name is the first step, Wevin naming team started from this point to naming Beijing Investment Holdings Company.
解决方案：
经过筛选，最终确定了“首登”这以名字。“首”字是第一、首领的意思，寓意本公司争当行业第一，同时代表了公司所在地——北京；“登”是登高望远的意思，是对公司远大前程的展望。二字组合寓意“昂首阔步，永登高峰”，寓意美好，展示了公司强大的自信和对公司未来的展望。英文名字Soastep根据中文名字“首登”的寓意而来。首登有一马当先之意，英文名字soastep是固有词soar和step的结合，soar是“高飞，飞翔”；step是“脚步，步伐”，是登高望远。英文名字与中文“首登”寓意高度匹配；发音上讲，也和“首登”的中文发音匹配，朗朗上口，利于名字的口口相传。
The solution:
After screening we ultimately choose the name "Shoudeng". "Shou" means the first, the leader, which indicates the company will become the leader in this industry and also represents the location of the company -- the capital Beijing; "Deng" means a long-term perspective of future, is the great expectations for the company. The combination of these two words means "walk confidently and climbing the peak", which shows the prospect of the company’s future and its strong self-confidence. The English name “Soastep” is according to the Chinese name "Shoudeng", which means take the lead. The English name “soastep” is combined with soar and step. Soar means "fly", step means "pace". The English name matched the Chinese name perfectly. As to the pronunciation, it’s matched to "Shoudeng", which is catchy and good for its mouth to mouth spreading.
