首东国际
智能楼宇开发专家
项目背景：
中国的房地产已经过了行业发展的黄金期，国家政策的收缩和市场竞争的白热化让传统房地产行业发展遇到了瓶颈期，如何在这个竞争激烈的市场杀出重围，创新也成为了行业的突破口，商务地产成为行业新热点。
首东国际商务楼盘在选址上就有严格的讲究：必须毗邻交通干道，必须位于核心商圈、必须有良好的通风采光资源；其次，在设计上也有自己鲜明的特点，现代、简洁、与自然和谐统一；在功能方面，整体楼盘设计突出人性化、智能化，在体现以人为本的同时做到环保节能、智能，是现代化楼宇设计的典范。
Project background:
China’s real estate industry has been the industry in a golden period of development, contraction of the national policy and the white hot market competition in the traditional real estate industry has encountered a bottleneck period, how to break through a tight encirclement in the fierce competition of the market, innovation has become the industry breakthrough, business property has become the new focus of industry.
Shou Dong International Businees Buildings have a strict requirements in choosing site:it must be adjacent to the road, be in the core business circle, have good ventilation and lighting resources; secondly, the design should also has its own distinctive features, modern, simple, natural harmony and unity; in the sector of function, the overall market design prominent humanity, intelligent, while energy-saving, environmental protection revealing people-oriented , is the model of modern building design.
面临挑战：
根据国家统计局的数据统计，2013 年1-10 月份，全国共完成办公楼开发投资达3649 亿元， 同比增长达36.9%。这一增长速度也高于住宅投资18.9% 以及商业营业用房投资的26.9% 的同比增长速度。报告表示，这样的发展趋势从2009年便已经出现，这一数据表明在投资选择上，开发商对商务地产有着比其他细分领域更高的热情，而从竣工面积的数据来看，今年商务地产的竣工面积同比增速也远远超过住宅和商业地产。大批的资金涌入让商务地产竞争日趋白热化，先知命名团队所面临的挑战是如何塑造人文、智能商务楼盘领导者。
Facing the challenge:
According to the National Bureau of Statistics,from January to October in 2013, the national investment completed office building development amounted to 364,9 billion yuan, year-on-year growth of 36.9%. This growth rate is also higher than the residential investment as 18.9%, commercial business space investment is 26.9% year-on-year growth rate. The report says, this trend has appeared since 2009, this data shows that investment choice, developers have higher enthusiasm than other segments in commercial real estate, from the completion of the area data, the completion area year-on-year growth of commercial real estate is far more than the residential and commercial real estate. A large number of funds for real estate business competition is increasingly intense, Wevin is facing the challenge of how to shape the humane, intelligent business development leader.
解决方案：
先知团队根据对行业大量的实地考察和对房地产的市场分析，根据其“智能楼宇设计专家”的定位，为其量身打造出“首东”这一大气、简洁有力的的名称。两个单体字的组合本身就很容易识别，同时又因为“首”字代表领先、首位的意思，“东”代表东方，日出的地方，寓意行业的先行者，突出了本身的自信，又把公司所处的地域突出了，对地产命名来说是一次非常匹配的名字。
Solutions:
According to the analysis of large number of field studies and the real estate market,with the position as "intelligent building design expert", Shou Dong was tailormade with its glorious and simple name. The combination of two single word itself is very easy to identify, while “Shou” represents lead and first, "Dong" on behalf of east, where the sunrise, meaning the industry pioneer, highlighting the confidence and the company's regional prominence on the estate, is a very matching name.
