满香宜
养生新煮意
项目背景：
相传在清朝，宜妃刚生完太子，因为宜妃有胃病，产后身体虚弱，乾隆吩咐御膳猪肚鸡房炖补品给宜妃吃，可是她吃什么都没有胃口，凤体日渐消瘦。宫里的太医想尽办法做种种名贵补品给宜妃吃，还是无济于事。乾隆召集太医和御膳房，把旨意传下去，无论用何办法，都要医治宜妃的病。御膳房想到“药补不如食补”的方法，于是把民间传统坐月子吃鸡汤的做法加以改良，把鸡放进猪肚里加上名贵药材炖汤，宜妃吃后果然胃口大开，经过一段时间饮食调理，宜妃的胃病已痊愈而且肤色也红润有光泽，美艳动人。这道菜不仅去病强体，也有养生保健之功效，从此乾隆把这道菜叫做“凤凰投胎”，就是现在的猪肚鸡火锅，便从此在民间广为流传。
Project background:
Legend said in the Qing Dynasty, Yifei just had the birth of prince, because Yifei’s stomach,she has postpartum weakness, Qianlong Empire commanded the imperial pork stomach chicken real stewed supplements to Yifei, but she had no appetite whatever she eats, her body wasting away. The palace do all kinds of valuable supplements to Yifei, but no avail. The emperor called the imperial doctors,no matter what method they use to cure Yifei’s disease. The imperial considers the way "drug doesn’t match with food", so the traditional confinement eat chicken soup practices are improved, and put the chicken into the pork stomach with rare medicinal herbs stew. After eating and a period of conditioning diet, Yifei’s stomach has been cured and skin ruddy luster, beautiful moving. This dish is not only healthy body, also has the effect of health care, from the Qianlong dish called "Phoenix reborn", is now the pork stomach chicken hot pot, and widely circulated in civil.
面临挑战：
中国是个美食大国，无数的美食饕餮了了每个中国人的胃口。纵观整个历史，能在百姓之间流传的美食总是那些有自己独特风味、做法不复杂的、价格较便宜的美 食。面对现如今快速的生活节奏和百姓对饮食健康养生的重视，各种养生菜系开始在市场上出现，诸如养生火锅、鱼火锅之类的饭店越开越多。如何能在这个多元化 的饮食市场打响自己的名声并且让消费者牢记猪肚鸡这一经典养生菜，是先知团队工作的重中之重。
Facing the challenge:
Chinese is a food power, countless food gluttonous each Chinese appetite. Throughout history, the food can spread in people always those who have their own unique flavor, is not complicated, the price is cheaper. Facing with the fast pace of life and the people on the diet health attention, various health cuisine began to appear on the market, such as health hot pot, fish hot pot, more and more restaurants. How can started their own reputation in this diversified food market and let the consumer remember this classic pork stomach chicken health food, is the priority among priorities Wevin faced.
解决方案：
“满腹馨香，美味健康两相宜”是我们对猪肚鸡这一特色菜的特点总结。根据这一个特点，我们确定了“满香宜”这样一个充满中国古典风格的名字，旨在突出猪肚 鸡久远的美味历史和养生效果。同时这个名字还能给人以美好的联想，不管对环境还是口味还是效果来说，可以说是色香味俱全的名字，结合先知设计团队古色古香 的设计诠释，最终让满香宜这个名字成为了一个经典。
Solutions:
"Full of fragrance, delicious and healthy two affordable" is our characteristics of pork stomach chicken this special summary. According to this characteristic, we determined “Man Xiang Yi", such a full of China classical style name, in order to highlight the long history of pork stomach chicken delicious and health effects. At the same time, this name also can give a person with beautiful legend, no matter the environment or the taste or the effect, can be said to be color aroma and taste of the name, combining the design interpretation of Wevin, an antique flavour finally let the name full delicious and classic.
