塞佰果命名
新锐到领导品牌的全面提升
塞佰果是一个宁夏枸杞品牌。原生态枸杞是奇旺枸杞公司最先提出并市场推广的，其主要特点是所销售的枸杞没有经过后续加工，均是自然晒干，而没有经过烘干等处理，另外从采摘地上也有讲究，主要采用的是农户+工厂形式。
Saibaiguo is a brand of Ningxia medlar. Native Chinese wolfberry was first introduced to the market by Qiwang medlar company, its main characteristic is that the product is produced without further processing, the process is natural dried, and the management form is farmers and factories.
枸杞是宁夏五宝之一，宁夏中宁县更是中国著名的枸杞之乡，已经有600多年的种植历史。中宁地区土壤碱性重，昼夜温差大，这样的自然条件适合枸杞的生长，早在明朝，这里的枸杞就被列为贡品。虽然中宁枸杞被各地引进种植，但是其它各地所产枸杞，无论是营养还是外观上，均与中宁枸杞有所区别。中宁枸杞呈椭圆型，颜色为红色或紫红色，果脐有明显的白色。打开包装后会有一股特别的香味，放入清水中短时间内不会下沉。
Medlar is one of the five treasures in Ningxia, Ningxia ZhongNingXian County is the hometown of the famous Chinese medlar, which already has more than 600 years of cultivation history. The day and night temperature there is very different, which provides good natural conditions for the growth of the Chinese medlar, as early as the Ming dynasty, the Chinese medlar is listed as a tribute. Although zhongning medlar were introduced almost everywhere, but medlars produced elsewhere cannot commpet with it both in nutrition and appearance, Zhongning medlar is elliptic, with the color of red or purple. After opening the package there will be a special fragrance, and won't sink into the water in short time.
塞佰果这个名称能很直接地传达出产品信息，最直接的理解是超过其他各种果品，而“塞”字还在一定程度上说明其产地或者是来源——塞外，颇有几分诗意和异域风情。先知在为塞佰果做形象和包装设计时，选用了枸杞鲜艳的大红色，吸引人的注意力，也易引起食欲，红色背景衬托金色字体，高贵典雅。这样的色彩搭配鲜活、亮丽且美观，利于产品的后续宣传。
The name Saibaiguo directly conveys the product information, the most direct understanding is, it is better than a variety of other fruits, and the name also explains the origin or source of the product and gives a kind of poetic and different region amorous feelings. Wevin did the logo design and packaging design, choosing bright red as the main colour which is attractive and easy to arouse people's appetite.
