芝心坊取名
非物质文化遗产的品牌之路
芝心坊公司位于“芝麻原产地域”的驻马店遂平县工业集聚区，现有员工160人；标准化厂房二座，面积4000平方米；办公楼、宿舍楼各一座，面积3600平方米；绿化面积12000平方米；设有锅炉房、仓库、高压配电房、深井水泵等。配套设施齐全、道路体系完整。
Zhixinfang is located in the heart "Sesame geographical origin" in Zhumadian Suiping industrial agglomeration area with the existing staff of 160 people and two standardized plant. It has an area of 4000 square meters, office building, dormitory of an area of 3600 square meters, and green area of 12,000 square meters. The company has boiler room, warehouse, high voltage power distribution room, deep well pumps and other supporting facilities and road integrated system.
公司产品由传统小磨香油、精炼芝麻油、机榨芝麻油、高蛋白芝麻粕、高脂肪芝麻粕,肉骨粉以及正康的特色产品富硒芝麻油构成。公司引进和采用国际先进水平的芝麻精选、水洗、烘焙、压榨、浸出、精炼等生产工艺。公司投产后将形成年产2万吨富硒芝麻油的精深加工生产线，年销售收入近2亿元。实现了企业、农民、财政多项丰收，创造了较高地社会经济效益。
The products of the company includes traditional sesame oil, refined sesame oil, machine pressed sesame oil, sesame meal protein, high-fat sesame meal, meat and bone meal as well as being featured products Kang Se sesame. The company has introduced and adopted international advanced sesame production processes including washing, baking, pressing, extraction, and refining. The company will put an annual 20,000 tons of sesame oil into enriched deep processing production line with annual sales of nearly 200 million yuan.
芝心坊这个名称亲切可人，而且能够非常明显地传达出产品的特征，芝本身就是原材料的简称，心是一个非常温暖、贴切的字眼，感觉产品中融入了制作者的心血和感情，坊即是作坊，彰显古代民间风情，朴实而真挚。先知命名设计为芝心坊设计的形象的图标是一个正在劳作的古代手工业者，选用了棕咖色，很有历史积淀感，精致而典雅。芝心坊三个字用黑色书法写出来，很有韵味，特别是心字还用了象形的甲骨文，独具特色。右边的小图标大槽油三个字，像是古代的印章。整体设计古色古香、韵味十足。
The name Zhixinfang sounds pleasant, and very clearly convey the core characteristics of the product. The name shows producer's efforts and devotion and highlights the ancient folk customs which is simple and sincere. The logo designed by Wevin focused on ongoing labor of the ancient craftsmen with brown coffee color, showing a great sense of historical heritage which is refined and elegant.
