紫地地产
紫气东来 地产典范
背景:
深圳市元登建筑装饰工程有限公司，是一家集室内建筑装饰设计施工、园林绿化、城市道路照明、建筑智能化、钢结构设计施工于一体的建筑装饰工程公司，具有国家建筑部颁发的装饰工程设计甲级，施工一级资质。
此番再次与先知中国合作，旨在打造全新品质地产公司，以深圳为源点，逐步辐射武汉等新一线城市，渗透百姓置业的方方面面。
Background:
Shenzhenyuandeng Building Decoration Engineering Limited company, is building a set of indoor decoration design and construction, landscaping, city road lighting, intelligent building, steel structure design and construction in one company with decorative decoration engineering, engineering design grade a issued by the State Ministry of construction, construction qualification.
This time again with the Wewincooperation, Designed to create a new quality real estate company, Shenzhen as the source, and gradually radiation Wuhan and other new first tier cities, infiltration of all aspects of the people's home.
洞见:
2015年我国城镇化率仅为56.1%，远低于发达国家90%以上的水平，我国城镇化进程 还在推进。而根据《国家新型城镇化规划（2014-2020年）》提出的目标，在2020年前常住人口的城镇化率要达到60%左右，也就是说预计还有大约5200万人将在未来4年内完成城镇化。此外，2016年10月，国务院发布《推动1亿非户籍人口在城市落户方案》，更加明确了户籍人口城镇化的政策导向和实现路径，意味着房地产业长期需求仍强劲。
同时，在国内虽然行业政策不断调控，随着老牌房地产企业酝酿转型，预示着地产迎来更为多元化的发展。
Insight:
In 2015, China's urbanization rate was only 56.1%, far below the level of more than 90% of developed countries, and the process of urbanization in China is still advancing. According to the "national new urbanization plan (2014-2020)" put forward the goal, in 2020 the resident population urbanization rate to reach about 60%, that is expected to have about 52 million people urbanization will be completed in the next 4 years. In addition, in October 2016, the State Council issued "to promote the 100 million non household population settled in the city plan", more clearly the household population urbanization policy guidance and implementation path, means that the long-term needs of the real estate industry is still strong.
At the same time, in the country, although the industry policies continue to control, with the old real estate enterprises brewing transition, indicating that the property ushered in a more diversified development.
解决:
先知命名团队通过对地产行业及用户实情的分析，为深圳元登新的地产公司命名为“紫地”。“紫”通常指与帝王有关的事物，亦有紫气东来的祥瑞之兆，符合东方审美特性，寓意企业以终端消费者为尊，满足消费者高品质住宅需求；而“地”则为地产，凸显行业属性。“紫地”寓意企业为大众打造品质居住环境，赢得消费者信赖，亦寓意企业一帆风顺，发展前景广阔。
Solution:
The Wewin naming team, through the analysis of the real estate industry and its users, named the new property company of Shenzhen yuandeng "ZiDi". "Zi" usually refers to the emperor and things related, also mean a propitious omen——The purple air comes from the East, with oriental aesthetic characteristics, moral theRespect for consumers, to meet consumer demand of high-quality residential; and "Di" to the property, the property industry highlights. "ZiDi" implies that enterprises create quality living environment for the masses, and win the trust of consumers. It also implies a smooth sailing for enterprises and has broad prospects for development.
