鹏塑
屹立鹏城 铸就伟业
背景:
近年来，中国的建筑幕墙、铁路运输设备、汽车、交通等行业发展速度迅猛，并一跃成为世界上最大的铝材生产基地和消费市场。在未来的20-30年内，中国将步入中等发达国家行列，铝型材在工业发展中具有很大的应用空间。
新成立的铝材有限公司，以深圳为发源地，生产、销售 铝合金型材、铝镁合金型材、各类铝合金门窗幕墙型材；民用、工业用、建筑类型材，铝合金装饰材，各类铭合金门窗幕墙配件，铝合金铝板：货物进出口，技术进出等，以满足日益扩大的各领域铝材应用。
Background:
In recent years, China's building curtain wall, railway transport equipment, automobiles, transportation and other industries have developed rapidly, and become the world's largest aluminum production base and consumer market. In the next 20-30 years, China will enter the ranks of moderately developed countries, aluminum in the industrial development has great application space.
The New Aluminum Co. Ltd. in Shenzhen as the birthplace of the production and sale of Aluminum Alloy profiles, aluminum magnesium alloy, all kinds of Aluminum Alloy doors and windows curtain wall; civil, industrial, construction material, Aluminum Alloy decorative materials, all kinds of aluminum alloy doors and windows curtain fittings, Aluminum Alloy aluminum plate: the import and export of goods, technology import so, in order to meet the growing field of application of aluminum.
洞见：
据《有色金属工业“十三五”发展规划》和《铝工业十三五发展指导意见》，十三五末期把我国初步建设成有色金属工业强国，其中提高铝材深加工水平将是实现强国的重要标志之一。鼓励发展混合所有制，充分发挥民企经营灵活、运行高效的体制机制与国企的资本、人才优势，激发企业活力。同时，继续实施与铝加工行业密切相关的技术改造、强基工程和新材料等重大专项，加大对航空铝材、小汽车板等重点领域的定向持续支持，争取在材料研制、技术创新、质量控制、智能化生产等方面实现实质性突破。
Insight:
According to the 《nonferrous metal industry" 13th Five-Year "development planning》and 《aluminum industry development guidance in 13th Five-Year》, 13th Five-Year at the end of the China nonferrous metals industry preliminary construction power, which will improve the level of deep processing of aluminum is one of the important symbol of the country. Encourage the development of mixed ownership, give full play to the flexible operation of private enterprises, efficient operation of the institutional mechanisms and state-owned capital, human resources, and stimulate the vitality of enterprises. At the same time, to continue the implementation of major projects and technological transformation, aluminum processing industry is closely related to the foundation engineering and new materials, increase the orientation in key areas, such as aviation aluminum plate cars continue to support, for the material development, technology innovation, quality control, intelligent production and other aspects to achieve substantial breakthroughs.
解决：
先知命名实验室，结合新成立企业发源地深圳别称鹏城及企业产品特性，给企业命名为“鹏塑”，即寓意“大鹏展翅、铸就伟业”。“鹏”深含立志高远之意，寓意企业发展广阔、前程远大。“塑”含造就、建立功业之意，寓意企业开创新局面，创建伟业。该名简洁、大气、现代，行业属性明确，有利于目标消费者识别和快速建立良好的品牌形象。
Solution:
The Wewin named laboratory, combined with characteristics of product enterprises in Shenzhen city and the newly established enterprise name origin, to the enterprise named "PengCheng", which means "cast a great hawk spreads its wings, Create great cause ". "Peng" deep determination lofty meaning, meaning the broad development of enterprises, promising future. "Cheng" with creating and establishing achievements of Italy, moral enterprise innovation situation, Create great cause. The name is simple, atmospheric, modern, industry attributes clear, is conducive to target consumers to identify and quickly establish a good brand image.
