希领
引领英语培训新高度
项目背景：
沈阳市瑾成教育培训学校主业是英语教育培训，主要以中学生出国留学培训为主业务，兼顾大学生英语培训业务。学校自创研发教材，可快速与美国西诺国际等出国留学名校对接，是四季名校梦工厂。英语培训已经成为我国一大产业，国内有3亿人的庞大英语消费群体。有5万所英语培训机构，中国的英语培训市场高达5000亿元的规模。随着外语培训市场竞争的日益激烈，各家机构纷纷采取各种手段拓展品牌影响力。
Background of the project
Shenyang Jincheng education and training school is mainly for English education and training, mainly for middle school students overseas training business, taking into account the college students' English training business. Schools developing teaching materials by its own, can be quickly and docking and study abroad the United States Sino-world international elite, is a DreamWorks of the four seasons school. English training has become a major industry in China, there are 300 million people in the country's huge English consumer groups. There are 50 thousand English language training institutions, China's English training market up to 500 billion yuan of scale. With the foreign language training market competition is increasingly fierce, various organizations have to take various means to expand the brand influence.
洞见：
先知命名团队通过研究英语教育行业发展趋势与竞争态势，考虑目标消费群体对企业及品牌的需求因素及目标消费群体通过消费本企业及品牌产品所要达到的目的等，直击目标群体关注点，同时兼顾行业属性与辨识度，塑造企业及品牌形象。
Insight:
Wewin naming team concentrate on the people’s focus through studying English education industry development trend and competition situation, considering the target consumer group’s demand factors and target consumer group‘s purpose ofbuying goods from the enterprises and brand products , watching the target group focus straightly, and care industry attributes and identification, building the enterprise and brand’s visualisation.
解决方案：
先知团队本企业品牌取名字为：“希领”，“希”即希望，即希望能够，盼望、希望得到。寓意企业运用自己完善的服务，能帮客户实现自己梦想与希望。“领”是引领的意思，即本企业运用丰富的智慧以及完善的培训教育系统，引领客户如愿实现自己的梦想。“希领”名称构思简约，现代大气，与行业属性完美贴合，有利于目标客户的识别与认知，易于品牌知名度和美誉度的快速形成。而其英文名为Halowow ['heɪloʊwaʊ]，为halo['heɪloʊ]（光环）和wow[waʊ]（极大的成功；一鸣惊人之举）合成，寓意选择这里就是选择了成功。
Solution:
Wewin team name "Xiling" for the company’s brand, "Xi" that is, hope hope to get. Meaning that enterprise can use their business services to help customers achieve their dreams and hopes. "Ling" means lead, that is, the enterprise can use a wealth of wisdom and improved training and education system to lead customers to achieve their dreams. "Xiling" is simple, great, and fitindustry attributesperfect, is conducive to the identification and recognition of target customers, easy to formthe brand awareness and reputation.The English named Halowow ['heɪloʊwaʊ], combines halo['heɪloʊ] with wow[waʊ], meaning that choice here is to choose success.
