桥沃
英语培训名校梦工厂
项目背景：
沈阳市瑾成教育培训学校主业是英语教育培训，主要以中学生出国留学培训为主业务，兼顾大学生英语培训业务。学校自创研发教材，可快速与美国西诺国际等出国留学名校对接，是四季名校梦工厂。英语培训已经成为我国一大产业，国内有3亿人的庞大英语消费群体。有5万所英语培训机构，中国的英语培训市场高达5000亿元的规模。随着外语培训市场竞争的日益激烈，各家机构纷纷采取各种手段拓展品牌影响力。
Background of the project：
Shenyang Jincheng education and trainingschool is mainly for English education and training, mainly for middle school students overseas training business, taking into account the college students' English training business. Schoolsdeveloping teaching materials by its own, can be quickly and docking and study abroad the United States Sino-world international elite, is a DreamWorks of the four seasons school. English training has become a major industry in China, there are 300 million people in the country's huge English consumer groups. There are 50 thousand English language training institutions, China's English training market up to 500 billion yuan of scale. With the foreign language training market competition is increasingly fierce, various organizations have to take various means to expand the brand influence.
洞见：
先知命名团队不断研究英语教育行业发展趋势，梳理企业品牌核心竞争力，为企业品牌寻求差异化的竞争优势。先知命名团队通过梳理企业、英语教育行业、竞争对手等核心信息，确立在英语英语行业品牌化经营中，要突出目标消费群体所关注的，企业品牌经营核心：系统化、实用性教育。
Insight:
Wewin’s namingteamstudy the development trend of the English education industrycontinually, combing the core competitiveness of enterprises, seeking differentiated competitive advantagefor thebrand. The Wewin naming team through teasing core information of the grooming business, English education industry, competitors, in English industry brand management, to highlight the target consumer groups concerned about the establishment, the core of enterprise brand’s operating: a systematic, practical education.
解决方案：
先知团队本企业品牌取名字为：“桥沃”，“桥”即搭建桥梁，即企业拥有丰富的智慧以及系统教育培训经验，为客户搭建进入国际名校最佳途径。“沃”是丰富的意思，“桥沃”名称构思大气，时尚新颖，从“英语培训教育”的成果的角度构思联想，突出价值效应，让客户易产生共鸣，直接表达出企业为客户创造出的未来美好理想前景与展望，易于品牌知名度和美誉度的快速形成。而英文名称则为“Bridgevow” 为bridge[brɪdʒ] 和vow[vaʊ]合成，bridge取义剑桥的桥，广义上也代表了名校，vow为誓言的意思，意为誓必去名校的决心，也和机构所宣传的名校梦一致。
Solution:
Wewin team named for the company's brand is: "Bridge fertile ",that is, The enterprise has a wealth of wisdom and education training experience, buliding the best route to famous international school for customers to achieve their dreams .“fertile” is rich in meaning, to build a solid foundation to enter the international elite. "The name is great and fashionable,imagines from the point of view “English training edution” ,hignlights the value effect, empathize with customers,directly expresses the future’s good fortune and forecast for customers,created by enterprise.easy to form the brand’s visibility and reputation. And English name is Bridgevow,combined bridge[brɪdʒ] with vow[vaʊ], thebridge comes from Cambridge bridge , also means famous school in wide range. Vow means determination, means will go to the elite determination, in line with the “Dream for famous school”,propagated by the organization.
