欣德森
电缆行业变革者
背景：
电线电缆行业是我国国民经济建设中重要的配套产业之一，占据着电工行业四分之一的产值，是机械工业中仅次于汽车行业的第二大产业。近十年来，中国的电线电缆行业取得了长足的发展，在2013 年时，中国已经突破1.1 万亿的行业产值，已超过美国成为世界上第一大电线电缆生产国。我国电线电缆企业数量多，中小企业数量占90%以上，行业竞争激烈。2015 年前三季度行业平均毛利率只有10.51%，随着我国经济转型升级和宏观经济增速下降，电线电缆行业的总体增速也进一步放缓，行业竞争激烈程度进一步加剧，行业内的一批竞争力较弱的小企业将会逐步被淘汰。
Background:
Wire and cable industry is one of the important supporting industries in China's national economic construction, occupies 1/4 of the output value of the electrical industry, is the second largest industry in the machinery industry after the automotive industry. In the past ten years, China's wire and cable industry has made considerable development, in 2013, China has exceeded the output value of the industry, has surpassed the United States to become the world's largest wire and cable producer. China's wire and cable enterprises, the number of small and medium enterprises accounted for more than 90% of the industry competition. By 2015, three quarter of the industry average gross margin only 10.51%, with China's economic transformation and upgrading and macroeconomic growth decreased, wire and cable industry's overall growth also slowed further, the intensity of competition in the industry further exacerbated, within the industry a number of less competitive small businesses will gradually be eliminated.
洞见：
我国电线电缆的产值占电工电器行业近1/4，目前已超过美国居世界首位，是装备制造业中仅次于汽车行业的第二大行业。我国电线电缆行业的总体规模、总体产能及其增长速度已经跃居全球第一，对世界电线电缆的行业发展有着重要的影响。
At present:
The output value of China's wire and cable industry in the electrical and electrical industry in recent 1/4, has exceeded the United States ranks first in the world, is the second largest industry in equipment manufacturing industry after the automotive industry. China's wire and cable industry's overall size, total capacity and its growth rate has leapt to the world's first, the world's wire and cable industry has an important impact on the development.
解决：
欣德森，名称现代大气，国际化特征明显，核心创意源点围绕“欣欣向荣，立德致远”来展开，充分体现出贵电缆公司“高瞻远瞩，视野广阔”的核心优势。欣德森，国际化特征明显，物理属性和传播属性形成了完美贴合，符合电缆行业的命名特征，体现出其高端的品牌定位，易于目标群体的识别与认知。能够快速占据目标客户的心智资源，名称通俗易懂，具有极强的传播性和延展性。
Solution:
Hinderson, the name of the modern atmosphere, the internationalization features obvious, core creative sources around the "thriving, Lide Zhiyuan", fully reflects your cable company "vision, a broad field of vision" core strengths. Hinderson, the internationalization of the characteristics of the obvious, physical properties and communication properties formed a perfect fit, in accordance with the naming characteristics of the cable industry, reflecting its high-end brand positioning, easy recognition and recognition of the target group. Can quickly occupy the mental resources of the target customers, the name is easy to understand, has a strong spread and ductility.
