云谷创新
智能科技新锐品牌
项目背景:
新成立的公司及品牌主业是互联网医疗,集医院、医生、患者、医疗设备厂家、药品厂家、保险公司、银行及第三支付机构基于互联网+为一体建立的金融生态圈。 通过互联网完成医疗和金融的有机结合,一个创世整合医疗金融平台即可满足人群间的不同需求,在中国,医疗互联网已是一个数千万人次的大市场。医疗互联网市场特征鲜明,是两个大领域的叠加与融合,与单纯的医疗或单纯的互联网平台是不同的。
Background of the project:
The newly established company and brand is the main industry of internet medical, financial ecosystem in hospitals, doctors, patients, medical equipment manufacturers, pharmaceutical manufacturers, insurance companies, banks and Payment institutions based on Internet plus three as one of the. Through the Internet to complete the organic combination of medical and financial, a creation and integration of medical financial platform to meet the different needs of the crowd, in China, the Internet has been a large number of millions of people in the market. Medical Internet market is characterized by two large areas of overlap and integration, with a simple medical or simple Internet platform is different.








洞见:
先知命名团队通过梳理互联网医疗行业的核心理念,洞察互联网医疗行业发展趋势,为新品牌寻求品牌差异化亮点。先知命名团队通过以上核心信息的梳理过程,根据行业小众化的特点,品牌定位清晰则非常关键。行业地位个性鲜明特点是口碑强,要传播一种文化影响力,对服务的实际效果提出苛刻的要求,借助口碑相传的作用让品牌更具有活力。
At present:
Wewin named medical teams comb through the Internet industry's core ideas, insight into the healthcare industry trends on the Internet, seeking differentiation for the brand new bright spot. Wewin named team through the above review of the core information process, according to industry characteristics of small, clear brand positioning is critical. Personality is characterized by word of mouth, and to spread a culture of influence, harsh demands on the service effects, through word of mouth makes the brand more dynamic.
解决方案:
先知团队本企业取名字为:“云谷创新”,“云谷”象征是指基于云计算基础上的科学技术;创:创造,新:领域。云谷创新,带您享受科学的医疗新领域带来的生活便捷!名称读音响亮,整体结构高端大气,让人过目不忘,品牌传播的新科技领域形象,以科技创新的互联网为客户提供最好的、最便捷的医疗服务。此名称给人一种现代、高端的感觉。LOGO设计云的简易形象符号与中文结合,圆润饱满,蓝色代表科技与新希望并为整个形象增添了许多生机与活力。
Solution:
Team the company name for the Wewin: "cloud Valley innovation", "Valley cloud"symbol refers to cloud based on Science and technology; creating: creating new domain. Cloud Valley innovation, you enjoy the benefits of scientific medical area brings new life and easy! Pronunciation of the name loud, high-end atmosphere of the whole structure, people forget, brand new image in the field of science and technology, the innovation of science and technology of the Internet to provide customers with the best and most convenient medical services. This name gives a feelingof modern, high-end. Simple image symbols to LOGO design combined with Chinese, round and full, and Blue represents technology and new hope for the entire image and added a lot of vigor and vitality.