全轻
轻生活方式倡导者
背景:
拓普集团品牌健康产业品牌系列健康产品，是以“绿色、营养、安全、健康”为理念，依托拓普集团强大的科研力量，以消费者为导向，以科技为支撑，以产业链为保障，推出的高品质、高科技含量、新时尚理念的全系列营养健康食品品牌。为了产业及产品品牌的推广，需要进行全面的品牌梳理和品牌再创建工作，形成完整清晰的品牌体系，从而有效区隔行业品牌，赢得更好的市场和发展空间。
Background:
Tuo Pu Group brand of health industry brand series of health products, is to "green, nutrition, safety and health as a concept, relying on the extension of general group has a strong scientific research strength, to the consumer oriented, supported by the science and technology, in the industrial chain for the protection, the introduction of high-quality, high-tech, new fashion concept of full range of nutritional health food brand. To the promotion of industry and product brand, the need for comprehensive combing the brand and brand to create work, formed a complete and clear brand system, thus effectively segment industry brand, to win a better market and development space.
洞见:
目的随着我国社会经济的发展和人民生活质量的逐步提升,中国人对营养和健康的重视也逐渐显现;另一方面,随着社会的高速发展导致的快节奏生活,和巨大的生活及精神压力,对我们的健康产生了严重的威胁。所以,在现代社会,科学饮食、合理营养、促进健康将会成为全社会的基本共识,也将成为广大人民群众的基本需求;健康膳食、营养保健与现代人的生活息息相关,密不可分。
Insight:
Objective with improvement of China's social and economic development and people's quality of life, Chinese people attach more importance to the nutrition and health gradually; on the other hand, with the fast-paced life caused by the rapid development of society, and huge life and spiritual pressure, for our health produced a serious threat. So in modern society, science diet, rational nutrition, promote health will become the basic consensus of the whole society, will also become the basic needs of the broad masses of the people; a healthy diet, nutrition and health care and modern life closely, inseparable.
解决:
全轻，名称由品牌定位创意而生，倡导“全轻态，乐生活”的健康生活理念；名称创意新颖，用字完美，符合贵司行业特征。全轻，带给目标受众的是一种全新的健康生活方式，让身心得到全面的放松，使身体得到全面的调理。同时又创造性的提出“全轻态”这一极富创新性的健康生活理念。能够快速占据目标客户的心智资源，引起共鸣，有利于品牌知名度的快速形成。英文名fullitate创意理念源自“Full light state ”，意为“全轻状态”，与中文品牌名称形成了完美契合。
Solve:
Fullitate, name brand positioning and creative, advocating the concept of healthy living "full light, happy life"; novel creative names, words perfectly, in line with the industry characteristics of your company. All light, bringing to the target audience is a new healthy lifestyle, so that the body and mind to be fully relaxed, so that the body to get a comprehensive conditioning. At the same time, it creatively puts forward the concept of "all light state", which is very creative and innovative. Can quickly occupy the mental resources of the target customers, cause resonance, is conducive to the rapid formation of brand awareness. Fullitate creative ideas from the English name "light state Full", meaning "full light state", and the Chinese brand name to form a perfect fit.
