搜材猫
装修辅材一站搜
背景: 随着家装行业竞争日趋激烈和互联网工具的普遍运用，互联网和电子商务对客户的影响与日俱增， 随着“80后”和“90后”消费群体的崛起，网络成为消费者选择家装公司的一个重要渠道。互联网使得家装主材价格和装修工费完全透明化，客户和家装公司不再是信息不对称。透明化后传统家装企业与电子商务完美对接，使得洽商、设计、材料、家具、饰品、电器、日用用品等都在网络上通过电子商务的形式进行消费，产生了众多一站式的现代新型家装企业。有的品牌公司还在京东商城和天猫开设了旗舰店，从事前期的接待咨询工作，各大家装公司也纷纷在网上设店，提供前期的咨询服务，从而达到接单的目的，公司网络营销甚至已占业务量的50%。
With the widespread use of the increasingly fierce competition in the home improvement industry and Internet tools and effects of Internet and e-commerce to customers grows day by day, with the rise of the "after 80" and "after 90" consumer groups, the network has become a consumer choice Jiezhuang company is an important channel. The Internet makes the decoration main material price and decoration fee is completely transparent, customers and home improvement company is no longer the information asymmetry. Transparent after traditional Jiezhuang companies and e-commerce perfect docking, making negotiation, design, materials, furniture, jewelry, electrical appliances, daily activities and are on the network through electronic commerce consumer and produced many one-stop modern Jiezhuang enterprises. Some brands also Jingdong Mall and lynx opened flagship store, in the early reception and consultation work, Jiezhuang companies have in the online store, provide preliminary advisory services, so as to achieve the purpose a single, network marketing companies even accounted for 50% of the volume of business.
洞见: 目前家居建材行业有两大挑战：其一，终端需求不足，近几年国家对房地产行业调控加强，作为其关联产业家居建材行业受其拖累，销售业绩大滑；其二，亟待转型，消费者的需求是行业发展的方向，当前国内消费习惯已经改变，单纯的家居建材卖场已不能满足消费者需求，因此其亟待转型。老百姓越来越有钱了，装修也越来越懂，对装修辅材使用也开始关心起来，辅材不再是工头工人的“自留地”。在这种情况下，辅材企业也开始纷纷引导装修工长加强使用品牌辅材的意识，同时加大品牌宣传，向装修业主端进行普及。
Home building materials industry currently has two major challenges: first, lack of end demand, in recent years, the country to the real estate industry regulation strengthening, as the related industries of home building materials industry by its drag, sales of large slip; second, need to be transformed, consumer demand is the direction of development of the industry, the current domestic consumption habits have changed, simple home building materials stores has been unable to meet consumer demand. Therefore, it is urgent to transform. People more and more rich, decoration is also increasingly understand, of DPM decoration use also began to care, DPM is no longer the foreman workers "plot". In this case, auxiliary enterprises also began to have guiding decoration foreman to strengthen the use of auxiliary brand consciousness, and increase brand awareness, to the owners decoration end of popularity.
解决: 搜材猫，名称创意新颖，构思巧妙，互联网行业特征极强，赋予贵互联网辅材平台“一搜到家”的便捷化特点。 “搜材猫”将提供一个定位和风格更加清晰的互联网辅材平台。猫是性感而有品位的， “搜材猫”代表的就是时尚、现代、潮流和品质；猫天生挑剔，挑剔品质，挑剔品牌，挑剔环境，这恰好就是“搜材猫”辅材平台要全力打造的品质之城。该名称易读易记易发音，趣味性极强，名称包容性和延展性极强，发展远景不可限量，充满着前瞻性和引领性。英文名由“Source”“Environmental”“worldwide”三个单词组成，所传播的意义是”全球资源“，意为汇集全球的辅材资源为客户提供最大便利，点名行业属性，彰显专业风范。
Sovirwid, the name of the creative, innovative, ingenious conception, features of the Internet industry is extremely strong, giving expensive Internet auxiliary platform a search of the home, the convenient characteristic. " Sovirwid " will provide a platform for Internet auxiliary positioning and style more clearly. Cat is sexy and taste, " Sovirwid " on behalf of the is fashion, modern, trend and quality; cat born picky and critical quality of the, brand picky, picky about the environment, which is exactly what the material sovirwid auxiliary platform to efforts to build the quality of the city. The name easy to remember and easy to pronounce, interesting strong, strong name inclusiveness and extensibility, development prospect is limitless, full of forward-looking and leading. English name by the "source" and "environmental" "worldwide" three words, dissemination of meaning is "global resources" brings together global auxiliary resources to provide maximum convenience for customers, named industry attributes, highlight the professional demeanor.
