美汀
中国美丽之心
背景：
南京维多利亚整形医院是一家隶属香港维多利亚国际医学美容集团连锁的现代化整形美容机构，致力于推广最新的国际抗衰老技术、整形美容技术、皮肤美容技术、国际SPA美容养生服务及理念。维多利亚集团经过多年的发展与沉淀，已经形成了以一大体系、四大中心和十大经典项目为支撑的国际品牌。由于前期没有重视品牌保护，未能拿到维多利亚的商标，因此委托先知命名为其进行品牌命名及商标储备。
Background:
Vitoria Nanjing orthopedic hospital is a Vitoria Hongkong international medical beauty group chain of modern plastic surgery, is committed to the promotion of the latest international anti-aging technology, plastic and beauty, skin beauty technology, international SPA beauty health services and ideas. Vitoria group after years of development and precipitation, has formed a large system, four centers and ten major classical projects for the support of international brands. Due to the early period did not attach importance to brand protection, failed to get the trademark of Vitoria, so the Wewin named after the Wewin and the brand name and trademark reserve.
洞见：
随着人类对美的追求，美容行业的发展潜力也是巨大的，整形美容是美容行业的一份子，随着人们生活水平的提高，中国的整形美容业同样也进入了一个新的快速发展时期。整形美容业有以下几个发展趋势，整形美容机构急剧增加，服务对象将从服务“病人”转向服务“顾客”，服务内容、服务方式将从美容整形外科转向整形美容科，整形美容科包含医学整形美容和生活美容。基于以上分析，先知团队认为名称也应该突出品牌产品的高端品质，新颖别致而又优雅，自然的特点，突出美容服务带给人的美的享受。
Insight:
With the pursuit of beauty, the beauty industry's development potential is huge, plastic beauty is a part of the beauty industry, with the improvement of people's living standards, China's plastic and beauty industry also entered a new era of rapid development. Plastic and cosmetic industry has the following several trends, the rapid increase in plastic and cosmetic surgery, service object will be from the service "patient" to serve "customer", service content, service way will be shifted from cosmetic plastic surgery to plastic surgery, plastic surgery, including medical plastic beauty and life beauty. Based on the above analysis, the Wewin team believes that the name should also highlight the high-end quality of the brand products, novel and chic and elegant, natural features, highlighting the beauty service to enjoy the beauty.
解决：
美汀,充满了艺术气息的名字，用“美”字表达了对完美的追求和对美好形象的不懈努力；而“汀”字，颇具优雅美丽色彩，克里斯汀多用来形容美丽的，有美丽容颜的女子，美汀两个字结合，把对美好的愿望体现得淋漓尽致，易与消费者产生情感共鸣。Maytine ['meɪtɪn] Maytine，由“May”（五月）和"tine"合成。May在英文词义中代表了尊贵、美丽和典雅；tine，一个富有浪漫色彩的英文后缀，与“汀”在发音和意义上都完美匹配。五月花开季，美丽绽放时！Maytine与"美汀"的发音匹配，寓意美好，与行业属性符合，名称别致，给人留下深刻印象。
Solve：
Meiting, full of artistic atmosphere of the name, with "beauty" words expressed the pursuit of perfect and beautiful image of unremitting efforts; and "ting" word, quite beautiful and elegant color, Christine is used to describe the beauty of the, a woman of beautiful appearance, combined with Meiting two words, the desire for a better reflect incisively and vividly, easy and consumer generated emotional resonance. Maytine ['me t n] Maytine, by "May" (May) and "tine" synthesis. May represents the noble, beautiful and elegant in the sense of English; tine, a rich romantic English suffix, and "ting" in pronunciation and meaning are perfect matching. May bloom season, beautiful bloom! Maytine and "augmenting" pronunciation, meaning beautiful, meet with industry, the property name, unique, impressive.
