叮咚
随时随地的健康
背景：
先知中国多年的老客户为了拓展医疗服务市场，开展移动互联战略，需要符合移动化品牌化品牌命名习惯的全新中文名称及品牌形象。新公司是一家移动化的综合互联网公司。旗下平台是国内具有一定规模的医疗服务研发/运营平台之一，具有良好的技术能力，未来也将面对国际市场。
Background:
Many years of old customers in China to expand the medical service market, to carry out mobile Internet strategy, the need to meet the brand name of the brand new mobile brand name and brand image. The new company is a mobile Internet Co. Its platform is a certain scale of medical service research and development / operation platform, with a good technical ability, the future will face the international market.
洞见：
先知命名及全案策划团队通过梳理新品牌的核心理念，洞察全球医疗网络供应商品牌策略，为新品牌寻求品牌差异化亮点。先知命名团队通过以上核心信息的梳理过程，认为新品牌的核心关键词应为“创新与呵护”，客户非常在意品牌形象与名称的统一形象的塑建，因此先知命名团队及设计团队同步进行项目运作。
Insight:
The prophet named and the whole case planning team by combing the core concept of the new brand, insight into the global medical network supplier brand strategy for the new brand to seek brand differentiation highlights. Prophet named to the carding process of team through the above core information, that brand new core keywords for innovation and care, and customers are very concerned about the unified image of the brand image and name of sculpts, so the prophet named team and design team synchronized with the operation of the project.
解决：
中文名：叮咚 ,SLOGAN: 随时随地的健康！中文释义：叮叮，具有时尚感同时拥有着创新的感觉，与其他提醒音效与众不同，带有自己独特的风格，“叮”象征着可爱，同时带有聚焦的形象感，利于后期品牌宣传。字体方正，读音响亮，易识别，令人过目难忘。后期卡通形象设计与名称一脉相承，内涵统一，个性突出。
Solve：
Name: SLOGAN: Chinese ding-a-dong, whenever and wherever possible health! Chinese Interpretation: tinker with fashionable and have a sense of innovation, and other reminder sound different, with a unique style of his own, "Ding" symbolizes the lovely, also with focusing of the image, for the latter brand publicity. Founder font, pronunciation loud, easy to identify, memorable. The name of the cartoon image design and later unified connotation, prominent personality come down in one continuous line.
