司集APP命名
司机之家,集智之选
背景:
陕西恒凯投资管理有限公司成立于2014年,由陕西恒凯能源发展有限公司、中盛天燃气公司、长武恒凯能源发展有限公司、陕西恒凯聚力信息科技有限公司四家公司组建而成,是一家以清洁能源为主,致力于打造能源环保产业信息化建设的集团公司。公司通过互联网与传统相结合,广泛推动清洁能源高效利用,实现了能源管理、能源供应、供需匹配的大数据信息服务平台。
Background:
Shaanxi Heng Kai Investment Management Co., Ltd. was established in 2014, by Shaanxi Heng Kai Energy Development Co., Ltd., Sheng gas companies, Nagatake Kokai Energy Development Co., Ltd., Shaanxi Heng Kai cohesion Information Technology Co., Ltd. four companies set up and is a clean energy, is committed to create energy and environmental protection industry informatization construction group company. Companies through the Internet and the traditional combination, to promote clean energy efficient use of energy management, energy supply, supply and demand matching of large data information service platform.








洞见:
沟通中,先知命名建议从客户角度出发进行命名,并得到认可。新的APP命名目的是推动公司产业多元化、管理平台化、服务信息化建设。PP主要使用人群为货车司机,运输公司,物流公司,加气站(lng),加油站(扩展:cng加气站,私家车,公交车),主要,以给司机和加气站,加油站网络化服务为主。在整个的作业过程中先知命名围绕客户和服务展开。
Insight:
In communication, the prophet named the proposal from the customer point of view to name, and to be recognized. The purpose of the new APP is to promote the company's industrial diversification, management platform, service information construction. PP is mainly the use of the crowd, for truck drivers, transport companies, logistics companies, LNG filling station, gas station (extended: CNG filling station, cars, buses, mainly, to give drivers and filling station, gas station network of services. Throughout the course of the operation, the prophet named around the customer and service launches.
解决:
最终语音语义测评结果显示,司集在五大语系中的各项指标综合得分最高。体现出使用人群的基本特征,切合企业价值和产品理念。司集,司机之家!司集,考虑到目标客户是广大司机朋友,我们旨在为司机朋友们提供一个智能快捷的平台,提供快速的服务。
Solve:
The final speech semantic evaluation results show that the comprehensive score of the five major languages of the division is the highest. Reflect the basic characteristics of the use of the crowd, the enterprise value and product concept. Division set, the driver of the home, the company set, taking into account the target customers are the majority of drivers friends, we aim to provide a quick and intelligent platform for the drivers to provide fast service.