爱国小男孩
创新让生活变得简单
背景：
北京爱国小男孩科技有限公司是一家专注于实用创新的科技型企业，主要从事电子科技类产品的研发与销售，是集研发、销售、售后服务为一体的创新型科技公司。“创新让生活变得简单!”是爱国小男孩始终坚持的理念，因此，我们本着“从生活中来，到生活中去”的思维方式，从人们工作、学习、休闲、娱乐、购物等的每个生活场景出发，致力于为每个人提供更加完善的生活、工作解决方案。
Background:
Beijing Patriotic boy Technology Co., Ltd. is a focus on the practical innovation of science and technology enterprises, mainly engaged in electronic technology products research and development and sales, is set research and development, sales and after-sales service as one of the innovative technology companies. "Innovation to make life easier!" is patriotic little boy always adhere to the philosophy, therefore, we have the spirit of "from life, to life", a way of thinking, starting from the people's work, learning, leisure, entertainment, shopping and other each life scenes, is committed to to everyone to provide more perfect life, working solutions.
洞察：
标志由蘑菇云造型演变而来。二战时期，日本广岛一颗原子弹爆炸，瞬间腾起的蘑菇云颇具视觉冲击力，原子弹瞬间破裂，震动苍穹，正如爱国小男孩潜心钻研，横空出世，引领科技创新产业，极具震撼，冲天而上的气势表现了爱国小男孩团队朝气蓬勃，锐意进取，创意叠出，拥有无限张力，也表现了团队对于祖国的拳拳之心。
Insight:
The logo evolved from the mushroom cloud.. During World War II, the Japanese city of Hiroshima a single atomic bomb explosion, moment jumping the mushroom cloud quite visual impact force, at the moment of the atomic bomb fracture and shake the sky, as patriotic boy delving into and D-Will, leading the industry science and technology innovation, very shocked, the sky and the momentum table now patriotic boy team full of vigor and vitality, enterprising, creative fold, with unlimited tension. It also shows the team for the motherland sincere heart.
解决：
标志字体采用独有设计字体进行表现，饱满圆润，现代感强，不仅代表了企业科技创新的行业属性，也体现出爱国小男孩企业包容性、主动性、融合性。LOGO背景采用科技蓝，向大众表达出团队宽广的胸怀，赋予企业旺盛的生命力。
LOGO整体的设计兼具中国化和国际化特点，简洁大气国际化沟通范围更广，情感诉求更持久。整个标志简单大方，形成了非常高的识别度与记忆度，体现了爱国小男孩团队剑指全球的雄心壮志。
Solve:
Logo font used the unique font design performance, mellow and full, strong modern sense, not only on behalf of the innovation of science and technology industry attributes, also reflects the patriotic boy enterprise inclusive, initiative, the fusion. LOGO background in the use of science and technology blue, to the public expressed a broad mind of the team, giving the vitality of the enterprise.
LOGO overall design features both internationalization and internationalization of China, simple atmosphere international communication range is broader, emotional appeal more lasting. Logo - the simple and elegant, formed a very high degree of recognition and memory, embodies the patriotic boy team to prove safety global ambitions.
