智迅达QUISWISE
对讲领域新锐品牌
项目背景：
企业成立于2009年，一直从事电信终端手机的代理销售业务，主要销售电信天翼手机，2010年开始代理销售天翼对讲手机，并在四川、贵州、江苏设有全资子公司，代理销售中兴品牌天翼对讲手机（目前国内最高端的天翼对讲品牌），并取得良好效益，在四川、贵州排名市场份额排名第一，江苏份额排名第二，在全国总体销量排名前列。今年开始组建自己的研发、生产团队，推出自己的天翼对讲终端品牌。需要一款新的品牌命名。
Project background:
Enterprise was established in 2009, has been engaged in the telecommunications terminal mobile phone sales agent, mainly sales Telecom Tianyi phone, 2010 began sales agent Tianyi intercom phone, and in Sichuan, Guizhou, Jiangsu has a wholly owned subsidiary, agent sales of ZTE brand day wing intercom phone (currently the most high-end Tianyi intercom brand) and obtain good benefit, in Sichuan, Guizhou rankings ranked first in market share, the share of Jiangsu Province ranked second, ranking the forefront of the national overall sales. The beginning of this year to set up their own R & D, production team, launched its own brand Tianyi intercom terminal. Need a new brand name.
面临挑战：
对讲系统经过多年的发展，形成了一定的规模，各种不同的新技术和新概念也不断的在对讲系统中得到应用，目前对讲系统走到了一个平台期，同时也遇到了新的发展机遇，对讲系统必将朝着家居智能这一方向逐步发展。无线智能家居系统则由于其设计理念是以人为本，符合人性的使用习惯，又附带有可视对讲的全部需求，是未来可视对讲行业正真的发展方向，并将改变人们的生活习惯；基于电信业务的智能系统则将是技术发展的必然。如何帮助企业在名称及品牌设计方面建立优势是最大的挑战。
Face challenges:
Intercom system after years of development, the formation of a certain scale, various new technologies and new concepts have been applied in the intercom system, at present intercom system came to a plateau, also face new development opportunity, intercom system will towards home home intelligent this direction gradually developed. Wireless smart home system is due to the design philosophy is people oriented, in line with the human's habits, and comes with all the needs of the visual intercom is visual intercom industry is really the development direction in the future, and will change people's living habits; telecom business intelligence system based on it will be the necessity of technology development. How to help companies build dominance in name and brand design is the biggest challenge.
解决方案：
中文名：智迅达，英文名称：QUISWISE，名称释义：随着科技智能日益融入我们生活，我们更需要智能产品的便捷传输。智讯达取“智讯”、“讯达”两个要义，简明扼要阐明产品属性，让高端数据产品形象深入人心。英文品牌名QUISWISE由英文单词quick和wise合成，取quick的前三个字母qui与wise合成，QUISWISE意指 quick is wise（快捷是明智的）。 考虑到“智讯达”是一款对讲机产品，迅捷是它的一个重要特征，同时，wise一词双关，既有形容词“明智”的意思，同时也与“智讯达”产品名相呼应。
Solution:
Schindler, English Name: QUISWISE, the name of interpretation: with the integration of technology and smart in our life, we need more intelligent products and convenient transmission. MAXWIN take "intelligence" and "Schindler" two essence and concisely elucidated product attributes, let the hearts of the image of high-end data products. English brand name QUISWISE by the English word quick and wise synthesis, take quick of the first three letters qui and wise synthesis, QUISWISE means is wise quick (fast and wise). Taking into account the "wisdom" Schindler is a walkie talkie products, celerity is an important feature of it, at the same time, wise words pun, both adjectives "sensible" meaning, but also with the "MAXWIN" product name echoes.
