中冶美卓
冶金之花
项目背景：
公司主要是为冶金、矿山、化工、电工、石油、天然气、水泥等行业提供技术、能源、设备、备件、耗材等的专业投资贸易公司。主要经营“冶金整条线的液压传动设备 水泥建材整条线液压设备 力士乐阀\泵 ABB全系列产品 液压管道安装 机械部分安装 液压设备维修 PALL\INTERNORMAN\过滤器”等产品。公司尊崇“踏实、拼搏、责任的企业精神，并以诚信、共赢、开创经营理念，创造良好的企业环境，以全新的管理模式，完善的技术，周到的服务，卓越的品质为生存根本。
Background of the project:
The company is mainly for metallurgy, mining, chemical, electrical, petroleum, natural gas, cement and other industries to provide technology, energy, equipment, spare parts, consumables and other professional investment trading company. Mainly engaged in "metallurgy of whole line hydraulic transmission equipment for cement building materials the whole line hydraulic equipment Rexroth valve, pump ABB series products of hydraulic pipeline installation of mechanical part is mounted hydraulic equipment maintenance PALL\INTERNORMAN\ filter and other products. The company respected "pragmatic, hard work, responsibility of the spirit of enterprise, and in good faith, and win-win, create business philosophy, to create a good business environment, with a new management mode, perfect technology, and thoughtful service, excellent quality to live at all.
企业发展：
旗下迈克液压公司为国家十一五期间一号重点工程（嫦娥奔月）、二号重点工程（石油连续管）、国家863项目（石油万米深井钻机）等成功的提供了液压、润滑、电控系统。产品多次获国家科技进步一等奖、二等奖、冶金科技进步一等奖；国家重大装备成果、国家科博会金奖、液气密行业优秀新产品等。为国家在冶金、航空航天、水泥、重机、环保、新能源等行业填补多项空白。
The development of enterprises:
Mike hydraulic under the company flag as the national eleven key project (No. five during a moon), the key project (No. two oil continuous tube), the National 863 Project (petroleum million meters deep drilling rig) success provides hydraulic, lubrication, electric control system. Many products, won the first prize of national science and technology progress prize two, first prize of Metallurgical Science and technology progress; national heavy equipment, National High Tech Expo Gold Medal of achievement, liquid gastightness industry outstanding new products etc.. For the country to fill a number of gaps in the aerospace, metallurgy, cement, heavy machine, environmental protection, new energy and other industries.
解决方案：
为着实体现企业实力及与相关公司的关联，通过与客户的多次后同，名称前缀均采用“中冶”企业属性词，随后工作重点逐步聚焦到冶金企业及产品的内在属性层面，进行关键字消减、整合等过程，最终决定为“美卓”，提交集团领导审议过程非常顺利，“中冶美卓”新企业名称最终得到高层首肯。并由先知团队为新的品牌进行设计及定位为”冶金之花“，与行业刚柔相济，相得益彰。
The solution:
To really reflect the strength of enterprises and associated with the Related Companies, through repeated and customers with that name prefix are the "MCC" enterprise property words, then focus gradually focus to intrinsic properties of level of metallurgical enterprises and products, keyword reduction, integration process, the final decision to "Metso, submit group led the review process is very smooth," the MCC Metso "new enterprise name finally get high-level endorsement. And from the Wewin team for the new brand design and positioning for the "flower", and metallurgical industry and, complement each other.
