安达瑞信
安防监视器领导品牌
项目背景：
安达瑞信是一家专业致力于安防产品研发、制造及销售为主的生产型企业。公司拥有强大的研发队伍，拥有完全自主开发能力和生产能力,产品涉及防盗报警控制器、红外探测器、周界防范产品、烟雾报警器、燃气泄漏报警器等。
安达瑞信注重科研开发，成立至今每年投入大量资金，与国内先进科研机构长期合作，短期内拥有多个型号的产品专利及各种质量认证；注重品质管理，每个方案无不经过相关部门反复优化筛选，严密测试，以确保每一款产品的安全、稳定；注重技术创新，其自主创新的红外温度补偿技术，使产品的灵敏度、稳定性得到了质的飞跃，得到了众多工程商的认可！
Project background:
Electronic Technology Co., Ltd. is an enterprise dedicated to R & D, manufacturing and sales. The company has strong R & D team, has a completely independent development ability and production capacity, product relates to anti-theft alarm controller, infrared detector, perimeter protection products, smoke alarm, gas leakage alarm etc.
Anda Credit Suisse focused on research and development, established so far invested a lot of money every year, with the domestic advanced scientific research institutions long-term cooperation, stability of products has been a qualitative leap, and cable detector with line plug-in installation and the installation is simple and convenient, has been recognized by many projects; pay more attention to quality service, always pay attention to the needs of customers, all from the customer needs, customer satisfaction as the goal!
面临挑战：
中国安防器材市场近几年来发展迅速，随着我国“平安城市”向二三线城市的不断深化，安防意识越来越强，安全防护的技术和设备的运用与居民的生活越来越密切，安防监控设备 大众化正在成为现实。
2010年中国安防从业企业约 25000家左右，行业处于完全竞争状态，市场竞争激烈。其中，安防监控服务企业包括系统集成企业约14130家，具有工程资质的工程企业为1579家， 具有地方工程资质的企业为12551家。
新技术正在加速监视器产品的淘汰进程,自有安防监控以来，电脑显示器、CRT监视器、LCD监视器、大屏监视器先后出现在安防监控工程项目中。目前各类产品仍然在市场上有着不同比例的应用，但各类产品已显示出自己的发展趋势，其中新技术是推动市场发展的关键。
Facing the challenge:
China security equipment market has developed rapidly in recent years, as China's "peace city" two or three line to the city's unceasing deepening, the public security consciousness is more and more strong, and people use technology and equipment for public safety protection of life more and more closely, the security monitoring equipment popularization is becoming a reality.
The new technology is accelerating the elimination process monitor product, its own security monitoring, computer monitors, CRT monitors, LCD monitors, large screen monitor has appeared in the security monitoring project. At present, all kinds of products is still in the market with different proportion, but all kinds of products have been shown to their own development trend, the new technology is the key to promote the development of the market.
解决方案：
本次为山西科技有限公司做命名，要求突出行业属性，命名中西结合，要有国际感，大气、可传播度高。先知团队从消费者对安防监视器的基本诉求出发，确定了安防监视器的几大特点：平安、有效、实效长、信得过。公司从这些关键词里提炼出了安达瑞信这一名字。名字充分传达出了安防器材的行业属性，对消费者来说这个名字可以产生信赖的感觉，容易赢得消费者的新人；同时命名高端大气有国际范，对于品牌有很大的提升；同时名字朗朗上口，符合中国人的发音习惯，对口碑传播来说是个利好消息。
先知中国团队为了突出公司从事的行业和自身优势，从视觉设计和色彩心理、设计心理方面出发，设计了符合安达瑞信的logo和整套VI设计，另公司形象鲜明，有特点，在整个行业中非常突出。
The solution:
This is the Shanxi science and Technology Co. Ltd. as naming, requires prominent industry attributes, named the combination of Chinese and western, have the feeling, atmosphere, can spread with high degree of. The Wewin from the basic demands of consumers on the team of security monitor, security monitor identified several characteristics: safe, effective, effective length, trustworthy. From these keywords to extract the name anda credit suisse. Name fully conveyed the property industry security equipment, for the consumer this name can produce a sense of trust, easy to win consumer newcomers; also named high-end atmospheric international fan, has the very big promotion for the brand name GetWord; at the same time, in accordance with Chinese pronunciation habit, is a good news to the word-of-mouth propagation.
Prophet design team in order to highlight the company engaged in the industry and their own advantages, from the perspective of visual design and color psychology, design psychology, design with logo and VI anda Credit Suisse set design, another company image is distinctive, characteristics, in the entire industry is very prominent.
